This is a story of institutionalized incompetence, the reality is, it could have happened to anyone who was dumb…
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The Next Wave
The mysteries of school board meeting mojo
After I swore off attending Dayton Public School board meetings, I went to both the Wright State Board of Trustees…
Dayton Public Schools fail marketing 101
This is far from the first post on the extended failure of Dayton Public Schools to manage their marketing resource…
Political campaign hot cards and websites for less
Shameless plug, or doing my part to change the way politics work? One of the biggest problems facing America is the…
University of Dayton: We Love VD logo!
Full disclosure: I have worked in branding and design for over 27 years, winning awards for logos, branding and naming…
Panhandling my way to Congress wins Gold at American Advertising Federation awards
Usually when a Dayton ad agency wins a Hermes award at the AAF Dayton (formerly the Dayton Ad Club) annual Hermes…
Booty shorts: what product are you selling?
Today I’m trying something new. I’m writing something for my kids. I have 2 girls, currently 9 and 13. The…
The best ad agency in Dayton Ohio supports esrati.com
Shameless self-promotion here. Since 2005, I’ve been supplying Dayton with the best forum on issues, insiders,…
David Esrati on creating careers (not just jobs)
The idea of starting The Next Wave really began the year I graduated from Wright State- it was 1988, and I knew there…
Esrati is stoned, a VA supporter, a dog saver and stolen bike retrieval officer
Some of you may have noticed that the number of updates to Esrati.com has decreased in the last few weeks. One reason…

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