$72 Million dollar renovation.
New seats, new floor, new scoreboards, new sound system, but, wait, where do we put the flag?
Normally, it’s hanging in a prominent position, in wide view, and well lit.
It has a place of honor. It’s respected. And it’s where we turn when the National Anthem plays.
But, we’re UD, home of the Flyers and a town built on the back of Wright Patterson Air Force base, and we don’t need to do any of that.
We’ll have a color guard march out to center court- and display the flag that way, and that’s fine. But, on the rare occasion when there is no color guard- where is the flag?
UD Arena hides our flag in the dark, instead of in plain sight. Photo and options by David Esrati
Well, if you peer behind each of the giant stats boards in the corners- there is a very large flag, one in each corner, hung on the wall, in the shadows.
You can hardly see them through the uber patriotic digital light show they play on the monitors- with stripes waving, as the National Anthem is belted out live from in front of the scorers table.
All this is well and fine. But, in the year of national turmoil where standing or kneeling was headline material, you’d think UD would make an effort to properly display the flag. Just one. Well lit, in a place of prominence.
I brought the issue up to rookie president Dr. Eric Spina- his response- As the Arena is finished in the next two years, the flag issue will be addressed directly and in a positive way. Until then, compromises are being made while still being respectful.”
I brought the issue up to the guy in charge of the renovation, Scott DeBolt, his response: “We will evaluate the placement of the american flag next summer when once we identify the locations of the new sports lighting.”
I’m sorry, but, as a veteran, as a UD Season Ticket holder, as a member of the Dayton community, as we invite people from across the nation to our arena for the first four, I don’t think these answers are satisfactory.
If you want to place a value on the importance of flying our flag- I suggest you ask these guys:
In the world of journalism, there had always been the struggle of keeping the journalism and the business/ad side separate. With the advent of the internet and the free sharing of content news organizations got scared. Very scared. The first and biggest enemy was Craigslist- where their bread and butter money maker- classified ads- went flying away too. Instantly.
Craigslist isn’t perfect. They have a real problem with spammers- especially in the personals sections (the benefit of these spam ads has never been obvious to me, same way spam email never made much sense either). But, the prospect of free for a listing to hire your new office manager or to sell your crib beat the hell out of $7 a line of micro type for a day on the non-searchable, version the newspaper provided.
Hence, newspapers love to run stories about Craigslist killers, thieves and scams.
The real issue of the “newspaper” was never the news part- it was the “paper” part. Taking the electron bits that were used by word processors, digital cameras, page layout programs, etc.- and converting them into physical atoms- was and is expensive. It’s also stupid. For the price of a bad tablet- you can rent subscribers a digital version much cheaper than the cost of printing a paper, and distributing it across the region. The brainiacs at Cox built the state of the art buggy whip printing facility (in Warren County) just about the time the Internet was about to take off. They try to put frosting on the pig by calling it a “Print Technology Center.”
In an everlasting quest to make a buck- they follow other models blindly and think they know what they are doing as page counts go up- which means ad showings go up. This was what Ron was so proud of last night- and I’m just laughing.
Besides being a pain in the ass to Dayton, with this blog, my real job is owning a small ad agency. The reasons it’s small, and in Dayton are because of personal choices I’ve made as the only son of two amazing aging parents that I have to take care of. Although I may bitch about it sometimes, I can’t think of anything that makes me happier than to have them across the street from me- and for me to be able to give them back the time they spent raising me.
All that said- my ad agency isn’t like the others- it’s called “The Next Wave” for a reason- and the main one is that I’ve always been ahead of the curve on where the industry is headed- first with a Mac for Desktop publishing and direct to film print prep, digital video, open source content management, organic SEO, customer relationship management systems, social media, and now working with sophisticated marketing automation.
Advertisers no longer struggle with finding space to run ads- online there is an almost infinite supply of ad space to buy, and while it’s easy to sell ads to the unsophisticated locals who still think they know how to buy ads and make them on their own, the real money in advertising these days is going to companies that can directly target very specific customers- which is why Facebook is cashing in beyond it’s wildest dreams and Yahoo is not. Note, the Dayton Daily had a partnership with Yahoo for a while.
In order to directly target customers for advertising, there are a couple of keys online: very specific content that is accessed by a distinct URL, with very little chance of inadvertent clicks (meaning ads that you are trying to navigate past to get to more content- don’t count as clicks when most of them are accidental) and that the content can’t be accessed without a click- meaning the whole paper as a picture on an iPad that can be scanned- isn’t worth a damn for generating targeting data.
Facebook is fighting click bait like crazy- the idea that you post content that forces a click with teasers is bad in their book- because it makes you go off their site to another- and this is the main way that the DDn is driving views and thinking they have a “social strategy”- they don’t.
Social media has been co-opted by idiots who think it’s a one way platform to foist your content and ads onto people. That may be 95% of what social is by current day practitioners- but it’s not. Social is two way – with hosted, moderated conversations- like the comments on this site. Where social discussion takes place. Very few old media have figured out the power of subscription to comments either via email or RSS- but, it’s what makes Facebook so powerful- example in case I’ve lost you- you comment on a friends post, every time someone else comments, you get a notification asking you to come back and comment again- that’s social strategy.
I could write an entire book on the strategy of effective social marketing- but instead I’ve been teaching my www.websitetology.com seminars since 2005. No one from the Dayton Daily news has ever taken the seminar- and it’s too bad- they might have learned something.
The Dayton Daily thinks their launch of www.Dayton.com is somehow a success. Rollins even thinks the clown posse they hired to help them with the marketing of it know what they are doing. Of course, when you’re bad, mediocre looks good. The reality is, adding more properties to manage isn’t the answer- launching good ones is. We’ve seen them try this before- and I mocked it then, anyone remember MeetFred.com?
The reality is that most of the people in journalism still don’t know how the internet can make their content gathering and curation so much easier and more powerful. You wouldn’t believe what I can learn in advance from this site and its web-stats. I know when almost anyone in the public sector is job hunting- or been naughty, before you’ll ever read about it in the Dayton Daily news. And just remember, this is the hobby site of one person- they have an entire paid staff doing theirs….
The real question is- and I ask this of my readers who’ve taken the time to read this, if they call, how much should I charge the people at Cox Media to tell them how to save their sorry “media empire?”
In the long stream of comments demanding the exorcism of the V from the new UD logo, a hint of how a Philly firm continues to do work for the University of Dayton. Turns out that UD, or should I say, VD, president Dan Curran has gotten his son hired by the fine folks at 160 over 90.
Aidan Curran, son of UD President Dan Curran
Associate Producer at 160over90
Greater Philadelphia Area Marketing and Advertising
Cox Media Group Ohio
University of Dayton
– Present (3 months)Greater Philadelphia Area
Assist the Executive Producer and Producer when helping clients with brand concepts, casting for film, casting voice-over talent for radio use, video/music licensing, project cost breakdowns and location scouting. Clients I have been on projects for include: Philadelphia Eagles, University of Florida, AAA, Under Armour, Park University, Chesnut Hill College, Wilkes University, Temple University
This is the same kind of BS that got us the very expensive “Get Midwest” dud campaign, when the Dayton Development Coalition hired our congressman’s wife to do the marketing on a no-bid contract.
Or how Dan Foley, son of a judge, gets to be a county commissioner. Or how Frances McGee-Cromartie, daughter of a former Dayton mayor, gets to be a judge and her husband gets to be the head of building inspection. It’s how we have 3 generations of Ritchies in the Dayton Waste Department- even if one can’t hold a driver’s license. It’s how Rhine McLin got to be a state rep- then mayor and now sits on the Board of Elections getting paid $20K a year for 2 meetings a month. It’s how Nan Whaley got on the Board of Elections for a short stint at age twenty-something. It’s how Phil Plummer got to be sheriff and Dave Vore before him, and Steve Dankof got to be a judge. It’s how Mike Ervin’s daughter got a job in the City Planning department despite cutbacks, and how Russ Joseph got his brother elected to the city commission. It’s how a recovering alcoholic a concert promoter with zero experience got to throw a music festival, with the city’s support, and walked away from a pile of bills. It’s how UD gives GE a sweetheart deal and the Dayton Public Schools don’t get to collect taxes. It’s how Bev King in the Board of Elections got her rapist brother hired, and the list goes on, and I’m just getting started…
Somehow, people in power in Dayton think it’s their god-given right to take care of their friends and family first instead of their duties to represent the community.
Other than for the obvious reason, Brother Ray Fitz would have never, ever, let there be a hint of nepotism happen under his watch.
To be fair, 160 over 90 has for some odd reason been UD’s “agency of record” for the last 6 years. The first I’d heard of them was last year when they came up with the lame bicycle giveaway. Instead of investing in a campus bike share system to tie into the upcoming City of Dayton bike share- the brilliant minds from Philly thought that giving away $600 bicycles to students about to spend about $45K a year was a great marketing idea. Of course, banks used to give away toasters to people who opened new accounts. It’s also been claimed that the VD logo has been in process for 18 months, and is being paid for by alumni. No one has identified the alumnus or the contract amount. This project started before kid Curran got the new gig.
The alumni have been flooding the school in protest ever since the new logo hit the Interwebs. In a short conversation with Eric Rickabaugh today, who designed the last hated logo, which almost everyone now prefers to the new VD logo- he said that UD had large committees to appease then, and he was early in his career of doing university rebrands. Now, he knows how to avoid these kinds of uprisings, by involving stakeholders in the process. He’s mildly amused by the circus around the new mark. Other schools are having much more fun with it. If the administration needs any better reason why to ditch this mark faster, from the Xavier boards came this gem:
Is a Catholic University ready for years of this kind of abuse over a logo?
On the official UD Facebook page, there is now a comment suggesting that the university is reconsidering the mark. However when the President’s son is part of the equation, people will be stepping very carefully around this live hand grenade.
The passion of the Flyer Faithful is truly overwhelming. We have heard and read all of your comments and emails about the new athletics logo. Today, athletics is continuing to answer phone calls and emails, and hopes to respond as quickly as possible. Because of the volume of Facebook comments, not everyone will be personally addressed.
And while the comments and reviews of the agency on Facebook posted by incensed alumni, ultimately, the university presented what the university picked and approved.
The question is will anyone get fired over this design debacle? And how long will UD let this circus continue over a badly designed logo?
09:30 22 July- just realized that 160 over 90 self published a book “Three and a Tree”- “How to Take Down Bad University Marketing One Cliché at a Time” – or in this case “How to take down a university with bad marketing one VD logo at a time.”
If’s for sale on Amazon– but, what’s most interesting is there is Dr. Curran endorsing the book on the front of the webpage for it:
“If everyone throughout our university isn’t speaking with one voice our message can’t be heard. The processes outlined in this book served us well as we transformed our school into a branding powerhouse.”
Dr. Daniel J. Curran, President, University of Dayton
Most University Presidents know better than to get entangled in anything except the business of running their university. Apparently, this is a lesson Dr. Curran hasn’t learned yet.
Also- a similar story about Dr. Dan’s kid appeared on another site- The Blackburn Review about the same time. A Linkedin Search of 160 over 90 staff show Aiden Curran to be the only UD Alumn employed there.
Aaron Glett did a tweak to the logo- and put the “U” into the wing. Not only will this slight modification end the VD- but the “TT” is now evident in the squiggle between the letters- the “True Team” that Coach Miller loves.
The university should pay Aaron, add some more black paint to the court- redo the merch- and figure the VD stuff will be collectible and move on.
Here it is. A local guy- solved your problem- imagine that:
another update- 5 Aug 2014
Someone has made a fake movie trailer- this won’t go away:
In today’s Dayton Daily news, the leading non-news story was about failures at the Dayton VA. Not statistically relevant failures, not showing a real systemic series of failures (like the very real story of the dentist who was failing to properly sterilize his equipment and spreading hepatitis) but, just random whiners about their perceived lack of care.
However, one thing caught my eye:
Darrell Rodin …The self-employed handyman also claims the VA misdiagnosed a scabies infection.
My father contracted scabies a few years ago- and it went misdiagnosed/mistreated as well. For almost a year, he and my mother, both struggled with the horrible itch of scabies. Considering they don’t get out much- the question of where he contracted it is still in question. He thinks a visit and overnight stay at the VA caused it, and here is another veteran complaining of the same thing.
For those of you who don’t know what scabies are-
Scabies (from Latin: scabere, “to scratch”), also known colloquially as the seven-year itch, is a contagious skin infection caused by the mite Sarcoptes scabiei. The mite is a tiny, and usually not directly visible, parasite which burrows under the host’s skin, which in most people causes an intense itching sensation caused by an allergic response. The infection in animals other than humans is caused by a different but related mite species, and is called sarcoptic mange.
Scabies is classified by the World Health Organization as a water-related disease. The disease may be transmitted from objects, but is most often transmitted by direct skin-to-skin contact, with a higher risk with prolonged contact. Initial infections require four to six weeks to become symptomatic. Reinfection, however, may manifest symptoms within as few as 24 hours. Because the symptoms are allergic, their delay in onset is often mirrored by a significant delay in relief after the parasites have been eradicated. Crusted scabies, formerly known as Norwegian scabies, is a more severe form of the infection often associated with immunosuppression.
Scabies is one of the three most common skin disorders in children, along with tinea and pyoderma. As of 2010 it affects approximately 100 million people (1.5% of the world population) and is equally common in both genders.
Scabies is contagious and can be spread by scratching an infected area, thereby picking up the mites under the fingernails, or through physical contact with a scabies-infected person for a prolonged period of time. Scabies is usually transmitted by direct skin-to-skin contact. It can also be spread through contact with other objects, such as clothing, bedding, furniture, or surfaces with which a person infected with scabies might have come in contact. Scabies mites can survive without a human host for 24 to 36 hours.[17
My question is are you a veteran, who has received care from the Dayton VA over the last 3 years, who has contracted scabies? The question of reporting of infectious disease to someone like the Center For Disease Control (CDC) is being followed by the VA and if scabies is one of the tracked maladies is something I think would be useful information.
I had asked Director Costie if there had been an outbreak of scabies at the VA- and received a prompt reply of no. And while two misdiagnoses of the same illness don’t make it news- if there were a lot of other cases maybe social media via this blog can bring them out.
One of the advantages of having a website with a ton of content about Dayton, going back to 2005 is you can sense what’s going on by seeing what people are searching for- and bringing them to the site. I check my stats almost daily, and if I see a lot of searches for someone, or something, usually it means something’s up.
Google does the same thing on a macro scale with their zeitgeist. One of the best definitions of Google is that it’s the “database of human intentions.” We google about things we’re about to do- see a movie, invest in a car, vote for someone etc. This is all part of what I teach in my monthly seminar, Websitetology.
My stats have told me when various people were interviewing for a new job (people thinking of hiring a school superintendent, city manager, police chief etc) or when someone changes jobs- like Commissioner Williams leaving Chase Bank, or when there is something about to happen with a local company.
Almost always- my post about the cost of three stitches at the ER comes up- it’s been one of the most popular posts for years.
But today’s seemed pretty diverse- and I thought I’d share:
This is just one reason I feel I’m more connected to the community than other candidates- as I have a unique window to what people are thinking about and talking about in our area. No other candidate for office in Dayton has anything like this.
I’ve not seen a bunch of searches for Frances Mcgee Cromartie lately, so don’t assume since you see her name twice, that something is up. For years, “Bill Nuti, divorce” has been high on the search meter- but, since he’s taken NCR to Atlanta and helped devalue the company, I don’t follow up or care. Each of these links is answering a question for someone. Was it you?