The agenda for last nights review session wasn’t quite complete. Many more resignations that were turned in on the 10th weren’t included. While the board was falling all over itself for their “New Digital Dashboard” for reviewing their slow improvement from failure to mediocrity, the question of how we’ll even open school in the fall isn’t mentioned.
Scratch one Megan Winston from the roster. Winston, one of their “star” principals, who took over from Tracy Mallory several years back (another “star” principal who is now working in Trotwood) resigned yesterday. And while Corr was meeting today with the remaining principals for their planning for next year this morning at 9:30 there are two in the audience ready to resign, just finalizing their contracts with other districts. Principals contracts actually run through July 31- so if you leave early, you may owe the district some money back. Of course, if DPS was smart- 1) they would work hard not to lose them- by paying better and having a contract in place, and 2) have a way to keep these valuable assets on to manage a building transition via a per diem wage.
Dr. Adil Baguirov was in fine form, boasting that the district was the first in Ohio to have such amazing technology, and possibly in the midwest. Taylor actually asked Dayton Daily news reporter Jeremy Kelley to write about this stunning achievement. Apparently, she missed the group MMS I sent to the board members and Kelley- of a link to an undated article from Columbus about their new data dashboard.
The boards internal auditor, Randall Harper, gave the paper another freebie bad news story about the Athletic Department having yet another loss of funds from athletic event collections. Board members asked how this happened- and the auditor blamed a failure to follow the procedures put in place. The Dayton Daily made inquiries on who what where and how much and got the dodgy responses we just love (he can’t hide it- so why they don’t answer truthfully is unbelievable). If this theft is related to anything relating to Dunbar athletics- it would and could have impacted the vote later- to rehire coach Powell. Whole thing was strange. In any company I work at- you steal money, you get a pink slip, not a nice request to write an IOU.
The funniest faux pas came from Dr. Sheila Burton while walking the board through the data dashboard. When looking at attendance numbers- she publicly questioned the work of The Ohlmann Group, who the board hired to do marketing and enrollment campaigns but came up short. Why this contract is still in place, if you are publicly going to slam your sub-contractor is beyond me. Full disclosure, my firm was the low bidder, and the highest ranking minority firm- and didn’t get the contract. This has been extensively covered on this site.
Last but not least, Board Member Sheila Taylor wanted to go into executive session over the Darran Powell hiring – and another personnel issue that she wanted separate but didn’t want to identify by name. Well, it’s too late in the meeting to remove an item and not be by name. If she had prepared properly, reading the agenda- she should have had the item removed from the agenda in advance. Despite all her years on the board, she still seemed lost at the basics of Robert’s rules of order- and the process to vote something separate. This is part of the reason this board is beyond help.
No discussion of the board negotiations, school start dates, or questions about the mass exodus of talent.
Don’t run a hiring promo crawl over a teachers resignation speech.
No other school board meets as much and does as little as the Dayton Public Board of Education.
Their agendas confuse the members, aren’t mobile friendly, provide almost zero usable information, and lead to massive confusion.
They have a “Parliamentarian,” Joe Lacey, who is a member of the board, which is far from ideal:
If the parliamentarian is a member of the assembly, that person has the same rights as other members, but should not exercise those rights to maintain impartiality, similar to the impartiality that is required of the chairman. In other words, the parliamentarian should not be making motions, speaking in debate, or voting.
This is only a part of the problem. But, at the end of the last board meeting, held on a Wednesday night (not the normal Tuesday- which makes problems for Mr. McManus who works second shift in Columbus) when “New business” came up- it wasn’t business at all- just speeches by the board. Rambling on about what you did the last week, while hourly employees wait is not in the best interest of the general public.
There are a million ways to run meetings. However, when a board of directors is meeting to review and guide an organization with a leader they’ve chosen to do a job, shouldn’t the leader do most of the talking? Explaining what the district is doing, why, and how its performance is improving? How initiatives are progressing, reviewing metrics? Updating on the status of directives she is given by the board? Never a public mention of posting the position of “Executive Director of Communications” at any meeting, but the posting was up and changed this week.
Nothing like that happens at DPS board meetings.
What an agenda should look like is something I’d love to show this board, but, since they refuse to investigate the eligibility of Dr. Adil Baguirov to be on the board, (he’s lived outside the district since November of 2015) I think the first order of business is to show this board the door.
That Corr didn’t know what meeting she was crashing the first time should make you wonder.
That two members of the board are meeting with a vendor- behind closed doors, should also concern you. Because, board members have no business conducting school business without a quorum in a regularly scheduled meeting- ever. We asked to film- but were told no.
There is no doubt the board needs marketing and public relations help- during the course of the Wednesday meeting when a whole big batch of teachers were resigning (a regular occurrence these days) and one of them got up to tell the board why she was leaving- the geniuses at DPS-TV were running a crawl across the bottom of the screen, asking teachers to come work for the district.
We have a technical term for this in marketing- it’s called cognitive dissonance, the rest of you would call this just stupid.
I have her “crawl segment” in the middle of my speech.
And as a final kicker, at the very end of the meeting, Rhonda Corr announces she’ll be introducing a student handbook at the beginning of next school year. This was directly out of our original marketing proposal to the district. We thought it would take over a year to create, with participation from parents, teachers, students and alumni. We thought it would be a tool to help explain the new values and focus of a newly rebranded district. So glad she’s just thought of this now, for next year. But, this is her Standard Operating Procedure by the seat of her pants. Remember the RIF? The Bus deal? Both rushed through as if a last minute afterthought. Sort of like holding a special meeting on a Friday morning, ostensibly to review a 5 year budget plan…..
You knew the school board was ready, all of them dressed in their Sunday best- Joe Lacey even left his hoodie at home and combed his hair.
The teachers were ready too. When I say 400, it’s not an exact count, but it was the most I’d seen. They were wearing red, and they weren’t happy.
Negotiations on a contract have been going south, and for too long. The disrespect of the October surprise putsch, the buy out of David Lawrence, the buying of a $400,000 time clock system, the hiring of the highest bidder to do bad “marketing and advertising” for the district, the massive bus purchase- all while claiming broke- and paying the superintendent that’s turned this district upside down more than the board was paying the stable and confident former Superintendent, Lori Ward, are all sticking points. Oh, that and Dayton teachers are expected to do more for less than any other district in the County- with a few exceptions- like Jefferson Township- which shouldn’t even have it’s own district.
After the teachers leader David Romick got done with his address, they all marched out to have a street corner rally, complete with podium. The news media followed.
The only people who left before Mr. Romick was done talking was the three representatives from the Ohlmann Group after they made an apologetic and pathetic presentation of what they’d done so far for at least $40K of wasted money (more on this in a future post). They don’t sit through school board meetings- or provide PR advice to the district, hell- they don’t even bother to shoot their own photos for their ads, they use stock photography. Gee, maybe that’s why my firm lost, we had a 2x Pulitzer prize winner for photojournalism on our team to shoot for our proposed work.
When it came to the speakers, a young, 2nd year teacher who appears to be hitting it out of the ballpark for the district went up and made a plea for her job security. She’s teaching at Westwoood- you know, the neighborhood the Dayton Daily nominated as the most dangerous ‘hood in the city. Every year, she has had to fight to keep her position. You have to listen- this is who you want teaching your kids. Her name is Joshita Reza, and one day, if we’re lucky, she’ll be superintendent of DPS.
Dr. Hazel Rountree, the Board VP is going to look into why Ms. Reza is having problems worthy of a visit to the podium. But, later, circles back, and appears to not have understood anything that Ms. Reza said. It all comes back down to respect, and this board and superintendent don’t respect anyone.
And, if you have the lowest pay, the worst academic performance in the region- people go where the work is easier and the pay is better. It’s not rocket surgery.
I spoke, once again asking for their resignations, and why no one has done anything to investigate Dr. Baguirov’s questionable residency eligibility to even be on the board. It’s a moot point really now, as he already got them to buy the buses for $10M and help his friends in the trucking business. That was voted on after the very long executive session (where those who stuck around were treated to hearing yelling coming from the secret lair).
Before the speakers were invited to the podium, Dr. Walker asked John McManus to read the rules. This isn’t the norm. One of the rules is that you aren’t supposed to single out a single board member, but speak to them as a whole. Well, although I singled out Dr. B- I asked them all to resign, since they haven’t done anything to verify his eligibility. At least nothing close to what they’ve done to check on the eligibility of a high school football player.
I’m go glad to hear that “Great things are happening at Dayton Public Schools”
That you put that up on billboards should be grounds to have you removed- for breaking truth in advertising laws.
Because, unless you are deaf, dumb and blind, you are missing the point of why 300 teachers keep coming down here and questioning your leadership.
But- I can tell you there is a way to make that true. Resign. All seven of you.
You see, allowing an ineligible board member to do deals with your proxy is grounds for removal from office. From the real estate deals that smelled fishy- to the hiring of the most expensive bidder to do the “Great things are happening” campaign- to the bus deal- you’ve been asleep at the wheel. Following prompts from a board member who doesn’t even live in the district- and hasn’t since 2015.
I’d like to see the rent receipts for his half million dollar house in the Vandalia Butler school district- tell us who does live in the mansion.
Because sure as bees make honey- Dr., if he really is a Dr., Adil Baguirov is in a bit of a pinch. He’s registered to vote in a Ten Thousand dollar house on Maryland Ave- where he supposedly lives with his business partner- Islom Shakhbandarov.
He failed to disclose many of his business dealings on his ethics statements. He failed to disclose his maze of shell companies.
What we have here is our own version of Henry Hill- here to sell you 76 trombones. A carpet bagger- who is possibly lining his own pockets with inside deals with CareSource- Miami Valley Hospital, the University of Dayton, and even Learn To Earn.
Never mind the bus deal.
Since you won’t do anything about any of this- I’ve taken the next steps to have Dr. Baguirov removed by a judge. The next step is to remove the rest of you by collecting 4500 signatures. I think the people in this room will gladly help me get them in record time.
It’s time to stop embarrassing the city of Dayton. It’s time we had a superintendent and treasurer that actually lead our organization forward. It’s time to end the insider deals- and stop the loss of staff attrition – which has approached 20% annually.
Please, do us a favor- abdicate now- and save yourself the embarrassment- we’ve already got 13 people running for office to replace 4 of you. Do you need further evidence that the community doesn’t approve of your choice in superintendent or how you are running the district?
Because once we remove all of you- then we can legitimately claim “Great things are happening at Dayton Public Schools.”
Of course no response. Dr. Baguirov’s business partner and housemate for voting, Islom Shakhbandarov was sitting right next to the podium and filmed me as I spoke. As soon as the board broke for their executive session, Shakhbandarov ran to McManus asking why he didn’t cut me off for talking about his partner- McManus said “I just read the rules, it’s up to the board president to enforce them.”
I say fire the coaches, the athletic directors, the principals, the superintendent and move forward. Nobody was there to make sure this young man was eligible, or that his eligibility was being managed properly. The video speaks for itself- the kids didn’t want to “throw the game” and showed their disgust for this cockamamie scheme. Only thing I’m sure of is, this wouldn’t have happened if Superintendent Chaos Corr hadn’t run David Lawrence out of the district. Lawrence was previously over Baker- and, attended most of the sporting events- and knows how to calculate eligibility.
When the board came out of executive session, Dr. Hazel Rountree was missing. She’d walked off the job. Should be grounds for termination. When the going gets rough, or Hazel doesn’t get her way- she just gets going. This proves that she’s not worthy of her seat.
Joe Lacey was the only one who voted not to retain Baker. He’s a little late to the whole discussion at this point and doing nothing more than grandstanding. Of course, he dosn’t bother to hold himself responsible for putting Corr in charge of this circus. Watch the video of Corr and Lacey while he has his rant around the three minute mark.
Baker got his contract- with a 5-1 vote, with Hazel absent without leave. On his way out, Coach Powell said to me “We’re done” – knowing that they were going to be the only ones to take a hit for this gross failure to do the right thing.
Speaking of doing the right thing, the board still won’t address the eligibility of Dr. Baguirov at all. Thus, all failing their legal responsibility to follow their own rules.
The head of security who was tasked to spend all the time in the world interviewing everyone involved in the Dunbar/Belmont fiasco, hasn’t had any time to investigate Dr. B. Imagine that.
I’ve requested all the interview transcripts through a public records request for publication later.
When black people in Dayton screw up, leave no stone unturned. When it’s a slick talking, nattily dressed, carpetbagger who can’t make up his mind if we’re broke or flush- no investigation warranted.
As they always say the best defense in America is being rich.
When you hire an ad agency that likes to buy media- of course, the first thing you do is buy media. Dayton Public Schools hired The Ohlmann Group, who bragged about winning the “Mercury award” for media buying all seven years the award has been in existence. Airing today, radio spots on 103.9- Clear Channel Alt rock station – directing people to the new landing page site www.enrolldps.com
Which starts off with:
GREAT THINGS ARE HAPPENING AT DAYTON PUBLIC SCHOOLS
At Dayton Public Schools, good grades aren’t just for our students. The State of Ohio recently awarded Dayton Public Schools a grade of A for “value added,” recognizing the improvement we’re making in our students’ education. From our top-rated preschools to our innovative elementary and high school technology initiatives and career programs, the future is filled with tremendous promise. Enroll now and discover how Dayton Public Schools provides the teachers and educational resourcess (sic) that help every child thrive.
Please tell me one thing on this page that makes you confident that DPS is any different than it was last year – the year before, or the year before that? Should you really be bragging about “Award winning athletics- Committed to providing student-athletes with a healthy athletic experience designed to enhance their overall development” considering the district just got put on probation for 3 years by the Ohio High School Athletics Association?
Here we go spending money on radio, billboards, new bad websites, without addressing any of the issues facing the district.
My favorite is the part about the 1-to-1 computers: “Will my child receive a chromebook? As part of the district’s 1:1 Initiative, all students and content area teachers (including self-contained teachers) grades 1-12 will receive a Chromebook for the upcoming school year. Similar devices will be available for kindergarten students”- leaving out that they won’t actually have possession of said chromebook, or be able to bring it home, you just get to use it to drill and fill while in a classroom.
Considering radio reaches communities well outside DPS, one has to wonder what DPS thinks they are doing? Do people in Kettering really need to hear this message?
Another #FAIL brought to you by the fine folks at Dayton Public Schools.
If this is your first time finding out about this, this post is the full recap, with all the documentation to let you examine the process and see how to fail at issuing an RFP for professional services. First clue- don’t have a single marketing professional on staff to help you evaluate what you are buying.
Second clue: have someone who has no knowledge of how to pick an ad agency write the RFP/RFQ.
The initial RFP for “Comprehensive marketing services” issued by the Dayton Public Schools
With that said, here is the absolute failure that they issued to start the process. It was missing so many key pieces of information, like a budget, an objective, that it made me wonder if there was anything already written to serve as a guideline for picking an ad agency for governmental organizations. There wasn’t, so I wrote this for The Next Wave blog: Hiring An Agency: The R.F.P. Guide (for Governmental Organizations)
Well, actually I wrote it after the School Board missed their original start deadline of Sept. 21, and threw out the recommendation of their purchasing department who ran this “process” on November 1st. It was pointed out that their “RFP process” kept favoring big firms, who they’d already worked with, and that the scoring rubric seemed to be off- especially since my firm had real diversity qualifications (Certified Service Disabled Veteran Owned Business by the VA, HUBzone by the SBA, Ohio ED/GE). They also wondered how a team that included a photographer, Larry Price, who has won an Emmy and the Pulitzer prize for photojournalism twice, didn’t rank higher as “qualified.” Five firms applied. Due to a cc instead of bcc on an email, I knew who the competition was. Had the process been handled competently, my bid should have been very well received.
Superintendent Corr’s answer was to suggest they go out and ask other districts how it’s done. Next came a new instrument to ask for proposals- this one, a Request for Qualifications. The difference being that the purchasing department is supposed to be ranking how qualified each agency is to do the job – to suggest who the board should consider issuing a contract with. Since there isn’t really supposed to be any proposed work, the instrument should be administered in a way that’s kind of like the Pepsi Challenge- blind of branding, just asking to see examples of past work, and describing the skill set of each organization. Yes, you can ask for prices- for a set service, but, usually, you would leave out anything that would tip off an evaluator who submitted what.
DPS issues RFQ to replace RFP for marketing services
This wasn’t how they did it. In fact, much of the RFQ was a copy and paste job from the RFP. They were still asking for timelines, plans, and now, added how would you spend $75K. This time only 3 of the firms bid, with one subcontracting one of the other first round bidders to fill their “diversity” quotient.
The RFQ asked for a lot of “reporting” proof. Can you show that your marketing dollars spent were effective type things? Showing Neilsen numbers (as Ohlmann does for a lot of their response) doesn’t tell anyone how many widgets were sold. And, unless it’s the EFFY awards (Effectiveness), no ad awards shows actually care if your ad actually sold more widgets, but awards were important. Laughably, The Ohlmann Group bragged at length of how they’d won lots of “Mercury Awards” from the local ad club- the only problem is, they aren’t real awards given by judges- it’s a popularity contest- much like what the Dayton Business Journal does with “Best Pizza in Dayton” awards.
The RFQ, much like the RFP was based on a Board provided guesstimate of total hours of 3120- or 1.5 man years. This district is in much greater need of 1.5 man years- especially if they are hoping to do a rebrand. Both Ohlmann and The Next Wave would want to fix the website that was built in a proprietary content management system (supplied by the third bidder Upward) that has already cost the district a small fortune. Hilariously, it can only be maintained by one person in the district, the current default Public Information Officer Jill Drury, who came out of TV news and has no marketing chops.
DPS Q&A for the RFQ
There was a Q&A issued 2 days before the turn in deadline of 20 January, 2017. In it, it clearly put a cap of $300K on the project. My firm, The Next Wave bid under it, at a fixed price to deliver 3.5 man years or 7280 hours. And, as a caveat, as long as we were on retainer and doing the work we specified- all the other stuff that they never budget or foresee, we’d do it at the effective rate of $41 an hour. The other two bidders were considerably more expensive- with the average hourly rate of $113 for the “winner” picked by purchasing and hired by the board without a contract review before the vote.
Now, what I’m asking you the reader to do, is to pretend you care about your school district, and where public dollars are spent. And take the time to actually read the proposals submitted by each of the three agencies.
Then read the score sheets/evaluators forms. Then read the contract issued to the Ohlmann Group, waiving the 48 hour rule to vote on it a week early at a meeting without public comment. Then, you decide- who had the best plan, the most cost effective proposal?
That’s why The Next Wave proposal for a media spend of $75K a year was to hire someone in each neighborhood to meet the kids at the central bus stop and take attendance as the kids got on the bus. Then to follow up in the neighborhood with housecalls on homes where the kid may didn’t made it to the bus- and to try to figure out what the district can do to get the kid in school- all before the bus even makes it to the building. Novel idea? Creative? More valuable to the district than a TV campaign? You tell me. Some friends of mine who run a very hot shop in Minneapolis have a mantra- “Actions speak louder than words.” Doing things always beats talking about them in our book too.
Here are the documents provided by the DPS legal counsel for each agency. Note, she gave me scans of printouts, not the original high resolution PDF’s that each agency submitted, with the hope that the low-fi, non-ADA compliant docs wouldn’t be able to be posted and indexed as well- but, don’t worry- I ran them through OCR. Only The Next Wave doc has working links.
Note, the Ohlmann and Upward submissions both run 100 pages. The longest proposal we’ve ever done for a non-governmental client has run 6 pages. Why government purchasing departments think requiring so much information actually helps the process is beyond me.
The Next Wave RFQ response
The Ohlmann Group RFQ response
The Upward Brand Interactions RFQ Response
Next is the evaluators score sheets. We were told there were 5 evaluators and that one was the superintendent. One can assume the woman from purchasing who ran this mess, Teri Allen, was also one. Obviously, after me calling for her firing after the first round debacle, she’s going to score for anyone but The Next Wave.
The comments in scoring are very different for the three firms.
Of course, my mockery of the actual RFQ in our response- which had the audacity to ask for an Org chart when DPS barely has one, isn’t helping engender warm fuzzys, but, this district has serious problems and asking about org charts makes me wonder?
How does an Org chart make you do better ads? Websites? Video production?
The real key is to read the RFP and then realize the RFQ is yet another cut and paste job- looking to create “gotchas” instead of to actually evaluate what an agency is bringing to the table.
I always tell new clients that hiring an agency is a lot like dating- it takes almost a year before you really know enough about each other to do anything really great. Of course, if you baseline is decades of mediocrity, it’s not too hard to look amazing out of the box.
The RFQ scoring instrument
The last document is the actual contract, which was presented to the board on board docs as a $112,500 contract instead of $345K. Then there were the two additional “option years” making the whole thing a million dollar commitment.
The school board actually bought this contract, without reading it. Mostly because they were told they had a 90 day out (which was specified to all bidders in the RFQ).
The contract has one hinkey legal mistake, that should make it null and void:
2. In the event of a conflict, precedence shall be given to the following order: (1) this document, (2) the Request for Proposal, and (3) the Contractor’s proposal response, (4) “SOW’ for specified project scope.
Uh, what RFP? This was a response to an RFQ. The RFP had been withdrawn. Of course, you can’t see the top secret RFP, unless it’s actually awarded. Of course, The Next Wave proposal didn’t shy away from sharing our ideas fully- because, well, we actually care enough about this district to have done all this journalism to expose the incompetence at the top.
The DPS contract with the Ohlmann Group
The real question is, how many people will take the time to examine all this? Probably not many.
That’s why we produced a video to walk you through the whole thing- ending with the absolutely insane meeting between Board Members Adil Baguirov, Sheila Taylor and John McManus with the representatives from the Ohlmann Group.
We’ve already posted and talked about this meeting, and a few of you watched the whole 90 minute debacle. The meeting was mostly Dr. Adil Baguirov showcasing his marketing expertise, including advocating for the use of Flash- a web application that’s almost universally despised by any modern web developer and has never been usable on any Apple iOS device.
You are probably wondering what the next step is? It’s pretty obvious that after calling for the resignation of 5 board members, and Superintendent Corr, it’s highly unlikely that they’ll change their mind and hire us. Of course, come Jan 1, 2018, there will be four new board members who may want to be able to fully explain why the current board and their picks for Superintendent and Treasurer have caused this district more trauma than triage.
There is another post coming that should clearly change the course of coming board action, but, it will take a considerable amount of time to write and fully document. It’s the final chapter for one of the DPS pretenders.
In the mean time, to those of you who take the time to read all the docs, I’d love to hear your evaluation of this three ring circus.
If Nan Whaley thinks the reason she’s unopposed is because she’s doing such a good job, she’s as delusional as DPS Superintendent Rhonda Corr and the Dayton Public Schools Board of Education. If any of them had any sense, they’d do what Wilburt Shanklin did- resign. Shanklin was the embattled nominee to the Montgomery County Veterans Service Commission who was appointed by the County Judges illegally, since he was already sitting on a county appointed board.
The reason Nan is unopposed is partially because no one wants to run against a candidate with $140K in the bank, and a record of spending half a million to run for a job that pays $47K a year. The other reason is that the petition process is so flawed, it should be illegal to use the city prescribed petitions. I’ve written extensively about these bad petitions- with their non-required “Ward and Precinct” boxes- and the requirements for notarization, but the main question is since when was graphology a requirement for working at the BOE? To say you can’t recognize signatures – when collected via a clipboard- is just one way that the partisan Board of (S)Elections keeps people off the ballot. Any process that generates a minimum 20% failure rate by even the most careful candidates- should be re-evaluated.
If my father hadn’t died, it my mother didn’t have dementia and I was the sole caregiver, you can bet your last nickle that I would have run. Although, they’ve often found reasons to disqualify my petitions at huge cost to the voters in the past.
That there is no primary gives the commission challengers more time to do the work and to raise the money. Hopefully, the voters will realize that with no chance of replacing Nan- maybe it’s time to add some people who do more than dress well and say yes to her highness on command.
The Veterans Service Commission position will be filled by the judges within 60 days. I’m a member of both the American Legion and the Disabled Veterans of America. I’m requesting my name to be on the list- or will be submitting my name on my own. I believe there is lots of room for improvement to the VSC- including doing what the law requires- immediate aid, when necessary. Shanklin probably resigned because it was becoming apparent that he wasn’t going to survive the court scrutiny. Mark one up for Mat Heck’s Montgomery County Prosecutors office. They actually acted on public bodies breaking the law.
Which is the lead in for the shit show at the Board of Education which I’ve been covering extensively since the Board decided to replace Lori Ward and Craig Jones with, well, there may not be words….
The board hadn’t heard from Ohlmann- who wasn’t entirely sure the District had committed to them. The solution? Create more stupid board lead task forces to tell the “experts” they hired- how to fix the problems the board keeps creating. We went to one today and filmed. Dr. Baguirov thinks he’s an expert at web design and usability now – and even suggested using Flash on the site. He showed off charter school sites- and their emphasis on enrollment on the front page- and thinks the district needs to build enrollment landing pages. Wow, this is some comprehensive strategy in the works. The people from the Ohlmann group sat there and nodded- and said the board needs storytellers. Working with a camera on them didn’t make them too happy. We’ll post that session tomorrow- right here. (posted 6pm Mar 9, 2017)
Never mind that Ohlmann was the highest bidder by $50K and over the stated limit the district announced. If this had been a construction contract, it would be void for exceeding the estimate by 10%, but, surprisingly, there is very little real law in Ohio on how to conduct competitive bids by school boards.
We’re starting to think the real value to our agency is to do a reality webshow on Disaster Districts, sort of like Kitchen Nightmares or Restaurant Impossible. The board should welcome this, since we’ve seen where reality TV stars end up these days.
Two things to think about from this post: This blog lead the way on calling out Shanklin’s appointment to the VSC and he’s gone. And, after me chastising the board for not taping all their meetings and not using a PA to help Board Member Sheila Taylor hear- they started to tape the off week meeting in the room of the square table- and using microphones for about 60% of the time.
Progress. It comes slowly in Dayton Ohio.
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After the smoke cleared from the shit-show that pretends to be a school board meeting last night, a week after they hired The Ohlmann group to manage their marketing starting last Wednesday, there was one really important new program launched by DPS, led by Dr. Markay Winston.
You didn’t see it in the Dayton Daily news, because the story was the controversy over buying out former Chief of School Innovation David Lawrence for “over $200,000” because Rhonda Corr is our own version of Donald Trump- if she doesn’t like you- you’re fired (except as much as they try to turn their board meetings into reality TV- this is a government organization that actually enters into legally binding contracts that have to be honored. Corr and the board will have to deal with this issue again when either this board or the new one, decides to dump Corr and she wants her contract bought out).
So what was this big news that didn’t make the news, or get a proper PR roll out? The program that isn’t on the DPS website, the one that can’t even get the meeting time published correctly?
“Marketing” via Dayton Public Schools
DPS is starting a home school e-learning program where students can enroll in DPS and get a DPS diploma, and participate in DPS extra-curricular activities, get a DPS supplied computer, and even get free wi-fi.
The rest of the students, who are using their new 1 to 1 computers in school, and may be able to bring them home next year (I’m on the technology steering committee and have been pushing for this from day 1), will not get free wi-fi. However, Dr. Baguirov who likes to take credit for rolling out the program in record time, under budget with amazing success says they are still looking at costs for providing mobile hot spots to students who don’t have wi-fi at home, but the costs are high.
Winston had a lame deck Dayton Innovation Virtual Academy Board Presentation Feb 21 2017 which was clearly not done by a professional marketing firm. Had the board known what an ad agency does, this would have been rolled out in a way to get free press, and make a big splash- instead of the headlines being about another Rhonda Corr failure. See the provided slide image- does that look like an exciting new program you’d want to enroll your kid in? Does it look like it’s run by professionals? None of the other slides in the deck could stand on their own as an explanation of what DPS is doing.
E-schools as they are run in Ohio are a scam. If they were compared to the worst public schools, and the worst charter schools, comparatively- they make the worst public schools look like Harvard. Virtual schools are virtually unregulated and the results are a mixed bag. The largest, ECOT- the “electronic classroom of tomorrow” is bigger than Dayton, but has graduation rates that make DPS look awesome:
With its most-recent graduation rate of 38 percent, few districts in the state rank lower. Only 35 of the roughly 700 traditional school districts and charter schools that serve high-school students have a worse outcome, and most of those are other statewide e-schools and charters that exclusively serve dropouts.By comparison, Columbus schools’ most-recent graduation rate was 77 percent. Cleveland’s was about 64 percent.
Phillis said it’s astonishing that ECOT continues to escape the scrutiny of lawmakers despite meeting only three of the 24 possible state testing and graduation standards, receiving F grades in all but one category. ECOT got a D in the performance index, which is an index of state testing performance.
However, while DPS keeps bragging about their single non-F grade, an A in annual yearly progress, at least ecot has a D in state testing performance. We all know the saying “when you’ve hit bottom, the only other direction is up” is the true meaning of that A- not that they are successful.
Even though my firm didn’t win the marketing bid- I think I’ll still do the job that the people they hired didn’t do- properly promote this new program.
The information sessions for Parent Information Sessions DPS Virtual Academy will be as follows:
Northwest Library: 2410 Philadelphia Dr
Feb. 27 from 10 am – 12 pm (West)
Board of Education Community Room
Feb. 28 from 4-6 pm (Central)
Burkhardt Library: 4680 Burkhardt Ave
March 7 from 10 am – 12 pm (East)
Madden Hills Library: 2542 Germantown St.
March 9 from 4-6 pm (West)
Make sure you tell them where you heard about this new program if you chose to go.
“Did we ask to do this?” was a question asked last week during a protracted Dayton Board of Education meeting? This was during an hour long discussion about awarding a contract for marketing the Dayton Public Schools for the next four years.
During that discussion, board members suggested they use students to create the materials (one would wonder if that’s been the case over the last 20 years). Others didn’t know why they needed marketing at all. Joe Lacey didn’t like the use of the word “slick graphics” by the remaining person in the “public information office”- the one that couldn’t show them what they were purchasing. You know- a presentation on who they chose and why. The purchasing department that had run the process couldn’t do much better. And, when asked why they didn’t have an actual contract to look at before they voted, the board attorney tried to tell them that if they saw the qualifications- it could lend to bias, and wasn’t legal.
Wed. morning the 22nd, Forgot to mention, that the “Learn to Earn” board was mentioned in the Dayton Daily the morning of the 20st- for putting out an RFP to hire an ad agency to connect with the community and let them know all about their programs. Of course, they only have to reach about 1,500 parents each year, but at least they know what and why they need competent advertising. My firm will not bid the contract because we don’t believe in quasi-public organizations spending tax dollars without voter oversight.
The Preschool Promise board approved a large marketing plan this week, including plans to hire a vendor to run a “field campaign” for grassroots outreach in Dayton. Board member and former Dayton Mayor Clay Dixon said the marketing approach “is of the utmost importance.”
“That is actually how we’ll go out in the community, shoulder to shoulder, eyeball to eyeball,with the parents to make sure they are aware of the program, aware of what we do to get those kids into one of our quality programs,” Dixon said.
The board’s request for proposals for field campaign vendors is going out this week. Lightcap said the vendor will hire people who know Dayton’s neighborhoods and can build relationships with community partners, all in an effort to connect with the families who would participate in expanded preschool.
That’s when I interrupted and called her a liar. And was supported by another staff person- with an Request for Qualifications, which was what they used to select a “winner”- the point wasn’t to compare actual proposals- but, the skill sets.
That the purchasing department misrepresented the amount of the contract on the agenda as $112,500 instead of the actual $300,000, was another problem, that they didn’t care to call the staff on.
Tonight, the school board published their “board docs” saying the meeting started at 6pm. Only when we got there, they were a half hour into it. Competent PIO’s and board secretaries wouldn’t make that mistake. Especially since this was the actual business meeting- the one where they were supposed to vote on business.
And vote on some sticky business they did. After, Dr. Walker mis-ran the public speaking section giving some speakers up to a half hour at the podium (and no- it wasn’t me). We’ll have that story after we edit some of our video. There is supposed to be a 3 minute limit. It should also apply to board members. The meeting ran from 5:30 to 9:05 before they went into executive session.
They couldn’t make up it clear what they were doing about an intervention specialist that they hired at Dunbar who used to be a sub. She’s working on her PhD, but is 9 credits short of a teaching certificate. They hired her knowing that- and so she bought a house, a car, and now has no job- and two kids at home to feed. Apparently, this district isn’t smart enough to know how to get her enrolled in Teach for America- where no teaching license is required.
Then came the issue of paying off David Lawrence to go away because Superintendent Rhonda Corr doesn’t like him. This has been subject of executive sessions for months. The buyout had been agreed to- and yet, here they were, waiving the 48 hour rule to vote because their staff can’t publish an agenda with the right start time, or in adequate time to not have to invoke the rule.
Dr. Baguirov objected, saying the waiving is for emergencies- something he didn’t protest last week when they did it to hire The Ohlmann Group to do their marketing. Then he and Joe Lacey objected to spending $200,000 to buy Lawrence out- when he could have been used in the district (had it not been for Corr being intimidated by a competent black male). The vote was 4-2 to send Lawrence away with what was contractually due him. A huge loss to the district- as board member Lee stated. In fact, the last thing I said to them as I walked away from the podium when I spoke was “you should have hired David Lawrence.”
Here is the text of my speech as written from tonight:
There is a 48 hour rule for a reason.
There is also reason we have an elected school board.
It’s your job to hire a superintendent, and a treasurer, and to run checks and balances on them.
Tonight you are waiving the 48 hour rule again.
It’s fitting that you are doing it to pay the home-grown competent internal candidate for superintendent you passed over, to go away. Because the current superintendent didn’t like him.
But I guess you were ahead of your time- picking a leader for our district much like the one our country ended up with. You know the one that brings huge protests out over their actions.
Remember her Reduction in force- based on numbers that no one was able to verify- including your treasurer, who you are re-hiring tonight.
The treasurer who was over the purchasing department that ran the process that extended 6 months- and you waived the 48 hour rule last week to execute.
If you were doing your job, and your due diligence before you voted to approve a contract for a year, with multi-year options, on something as important as marketing services for your failing school district and it was run competently, I wouldn’t have watched and recorded video for an hour of discussion about a contract that you eventually voted 5-1 to approve, with John McManus being the only no vote, and Mr. Lee being absent.
The contract, which was supposed to be awarded on Sept. 20th. When you actually came around to vote on it, on November, 1, you chose to not award because the process of the request for proposal was flawed. You had 5 bidders, and were about to award it to the most expensive bidder.
This time you used a Request for Qualifications, a different contracting vehicle, although it still asked for many of the exact same details, just in a more convoluted manner.
This time, you only had 3 bidders, and once again, the recommendation of your superintendent, was to award to the same, most expensive bidder.
When you had questions about what you were buying, why you were buying, and why it was necessary, your superintendent sat there- and at one point, even asked you for guidance to what you want. You still bought it.
The purchasing department couldn’t legitimately explain what you were buying. Ten days before you voted, at 10pm on a Saturday night, there was an email issued saying that “Responses have been evaluated and results provided for review and determination of a recommendation to the DPS Board of Education. It is expected that the recommendation will appear on the Feb 21, 2017 business meeting agenda.”
So, what I learned last week is that you had homework due in 17 days, but, your staff decided to change it to 10 days. They either never provided you with anything, or they did and you all decided not to do your homework, based on your confusion last week.
The waiving of the 48 hour rule on a million dollar contract, the fact that the agenda outright lied about the amount of the contract- listing it at $112,500 instead of $300,000 – “because it was pro-rated” as an excuse to mis-represent it to the public.
The public records request I filed the next day, still hasn’t been fulfilled as I speak, a week later. So I can’t tell you what you bought or didn’t buy last week either.
What’s even more important, is that you did it at a meeting that didn’t allow for public comment. So, yes, I was out of order when I interrupted and called your staff lawyer a liar. One of your staff confirmed I was right. That you voted on it- after learning your attorney was misguidingly stopping you from evaluating qualifications for a qualitative contract, is negligence.
You had every right to review all submissions of an RFQ, and to see the contract you bought.
She still has her job.
Your purchasing person, still has her job, and now, I am going to question if any of you are fit to carry out your duties other than Mr. McManus and Mr. Lee. There needs to be an investigation into the ethics filings of Dr. Baguirov and if his private business does work with CareSource, and why the board was never presented with offers for the Patterson Kennedy site as well.
This School System needs you performing your due diligence it’s what the kids deserve- because, as your superintendent loves to say- it’s all about the kids-
which should prove she has no business in her position-
it’s also about our professionals, our city, our future.? And by blindly awarding a very large contract, you shouldn’t be a part of that future.
End of prepared speech.
After tonight’s meeting, Baguirov called me a liar to my face over questioning his business relationships and non-disclosure of all his businesses in the video about the real estate deals. He still thinks I’m a lobbyist for some real estate developer- yet won’t say why the vacant land isn’t being auctioned. Corr shot daggers at me for much of the meeting- and was particularly pissed when she saw Dayton Daily reporter Jeremy Kelley talking to me. She really doesn’t like it that she’s the one to blame for the buyout of Lawrence’s contract.
This board, under Walker is a model of incompetence. The meeting management was totally lacking. They couldn’t even figure out what they were voting on, nor could the audience follow. Compare their use of “Board Docs” with the simple agenda’s used by the Dayton City Commission and you can quickly see the why this district is dysfunctional- and the public being left out of the process or misled by the incompetence of their leadership and staff.
There are people pulling petitions like sharecroppers pick cotton. Hopefully, come next January, we’ll have four new, competent board members and this kind of chicanery will end.