The Next Wave

Panhandling my way to Congress wins Gold at American Advertising Federation awards

Usually when a Dayton ad agency wins a Hermes award at the AAF Dayton (formerly the Dayton Ad Club) annual Hermes award, the agency gives a short acceptance speech thanking the client, talking about how wonderful they are to work with. I got to make an acceptance speech last night for my agency, The Next Read More

The 7 Triggers for Fascination

Booty shorts: what product are you selling?

Today I’m trying something new. I’m writing something for my kids. I have 2 girls, currently 9 and 13. The older one (M) seems to have great desire to hang her derriere out of the bottom of her shorts. I’m approaching this from an advertising perspective since that’s what I do to put a roof Read More

The Next wave logo

The best ad agency in Dayton Ohio supports esrati.com

Shameless self-promotion here. Since 2005, I’ve been supplying Dayton with the best forum on issues, insiders, politics and news on esrati.com. This site is read by the people who want to know what the Dayton Daily News is either too understaffed to cover, lacking in institutional knowledge to cover or connect the dots (since Cox Read More

David Esrati on creating careers (not just jobs)

The idea of starting The Next Wave really began the year I graduated from Wright State- it was 1988, and I knew there wasn’t an ad agency in Dayton doing the kind of work I wanted to do. Most people would have moved to New York, Chicago, LA, San Francisco, Minneapolis or Portland OR, but, Read More

The Bicycle Thief

Esrati is stoned, a VA supporter, a dog saver and stolen bike retrieval officer

Some of you may have noticed that the number of updates to Esrati.com has decreased in the last few weeks. One reason is that it took a bit of time to write the two big posts of late: The resignation of Dayton Daily News photo chief Larry Price– which went international, and the post about Read More

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