Dayton Public Schools fail marketing 101

This is far from the first post on the extended failure of Dayton Public Schools to manage their marketing resource acquisition.

If this is your first time finding out about this, this post is the full recap, with all the documentation to let you examine the process and see how to fail at issuing an RFP for professional services. First clue- don’t have a single marketing professional on staff to help you evaluate what you are buying.

Second clue: have someone who has no knowledge of how to pick an ad agency write the RFP/RFQ.

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The initial RFP for “Comprehensive marketing services” issued by the Dayton Public Schools

With that said, here is the absolute failure that they issued to start the process. It was missing so many key pieces of information, like a budget, an objective, that it made me wonder if there was anything already written to serve as a guideline for picking an ad agency for governmental organizations. There wasn’t, so I wrote this for The Next Wave blog: Hiring An Agency: The R.F.P. Guide (for Governmental Organizations)

Well, actually I wrote it after the School Board missed their original start deadline of Sept. 21, and threw out the recommendation of their purchasing department who ran this “process” on November 1st.  It was pointed out that their “RFP process” kept favoring big firms, who they’d already worked with, and that the scoring rubric seemed to be off- especially since my firm had real diversity qualifications (Certified Service Disabled Veteran Owned Business by the VA, HUBzone by the SBA, Ohio ED/GE). They also wondered how a team that included a photographer, Larry Price, who has won an Emmy and the Pulitzer prize for photojournalism twice, didn’t rank higher as “qualified.” Five firms applied. Due to a cc instead of bcc on an email, I knew who the competition was. Had the process been handled competently, my bid should have been very well received.

Superintendent Corr’s answer was to suggest they go out and ask other districts how it’s done. Next came a new instrument to ask for proposals- this one, a Request for Qualifications. The difference being that the purchasing department is supposed to be ranking how qualified each agency is to do the job – to suggest who the board should consider issuing a contract with. Since there isn’t really supposed to be any proposed work, the instrument should be administered in a way that’s kind of like the Pepsi Challenge- blind of branding, just asking to see examples of past work, and describing the skill set of each organization. Yes, you can ask for prices- for a set service, but, usually, you would leave out anything that would tip off an evaluator who submitted what.

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DPS issues RFQ to replace RFP for marketing services

This wasn’t how they did it. In fact, much of the RFQ was a copy and paste job from the RFP. They were still asking for timelines, plans, and now, added how would you spend $75K. This time only 3 of the firms bid, with one subcontracting one of the other first round bidders to fill their “diversity” quotient.

The RFQ asked for a lot of “reporting” proof. Can you show that your marketing dollars spent were effective type things? Showing Neilsen numbers (as Ohlmann does for a lot of their response) doesn’t tell anyone how many widgets were sold. And, unless it’s the EFFY awards (Effectiveness), no ad awards shows actually care if your ad actually sold more widgets, but awards were important. Laughably, The Ohlmann Group bragged at length of how they’d won lots of “Mercury Awards” from the local ad club- the only problem is, they aren’t real awards given by judges- it’s a popularity contest- much like what the Dayton Business Journal does with “Best Pizza in Dayton” awards.

The RFQ, much like the RFP was based on a Board provided guesstimate of total hours of 3120- or 1.5 man years. This district is in much greater need of 1.5 man years- especially if they are hoping to do a rebrand. Both Ohlmann and The Next Wave would want to fix the website that was built in a proprietary content management system (supplied by the third bidder Upward) that has already cost the district a small fortune. Hilariously, it can only be maintained by one person in the district, the current default Public Information Officer Jill Drury, who came out of TV news and has no marketing chops.

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DPS Q&A for the RFQ

There was a Q&A issued 2 days before the turn in deadline of 20 January, 2017. In it, it clearly put a cap of $300K on the project. My firm, The Next Wave bid under it, at a fixed price to deliver 3.5 man years or 7280 hours. And, as a caveat, as long as we were on retainer and doing the work we specified- all the other stuff that they never budget or foresee, we’d do it at the effective rate of $41 an hour. The other two bidders were considerably more expensive- with the average hourly rate of $113 for the “winner” picked by purchasing and hired by the board without a contract review before the vote.

Now, what I’m asking you the reader to do, is to pretend you care about your school district, and where public dollars are spent. And take the time to actually read the proposals submitted by each of the three agencies.

Then read the score sheets/evaluators forms. Then read the contract issued to the Ohlmann Group, waiving the 48 hour rule to vote on it a week early at a meeting without public comment. Then, you decide- who had the best plan, the most cost effective proposal?

Remember that there is still a digital divide in Dayton and that the households feeding DPS schools are mostly poor and many don’t have reliable high speed internet. Also know that almost all broadcast media would have serious over-reach, delivering the DPS message to people who wouldn’t send their kids to DPS if you paid them (the exception being St. Ivers- I mean, Stivers).

That’s why The Next Wave proposal for a media spend of $75K a year was to hire someone in each neighborhood to meet the kids at the central bus stop and take attendance as the kids got on the bus. Then to follow up in the neighborhood with housecalls on homes where the kid may didn’t made it to the bus- and to try to figure out what the district can do to get the kid in school- all before the bus even makes it to the building. Novel idea? Creative? More valuable to the district than a TV campaign? You tell me. Some friends of mine who run a very hot shop in Minneapolis have a mantra- “Actions speak louder than words.” Doing things always beats talking about them in our book too.

Here are the documents provided by the DPS legal counsel for each agency. Note, she gave me scans of printouts, not the original high resolution PDF’s that each agency submitted, with the hope that the low-fi, non-ADA compliant docs wouldn’t be able to be posted and indexed as well- but, don’t worry- I ran them through OCR. Only The Next Wave doc has working links.
Note, the Ohlmann and Upward submissions both run 100 pages. The longest proposal we’ve ever done for a non-governmental client has run 6 pages. Why government purchasing departments think requiring so much information actually helps the process is beyond me.

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The Next Wave RFQ response

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The Ohlmann Group RFQ response

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The Upward Brand Interactions RFQ Response

Next is the evaluators score sheets. We were told there were 5 evaluators and that one was the superintendent. One can assume the woman from purchasing who ran this mess, Teri Allen, was also one. Obviously, after me calling for her firing after the first round debacle, she’s going to score for anyone but The Next Wave.

The comments in scoring are very different for the three firms.

Of course, my mockery of the actual RFQ in our response- which had the audacity to ask for an Org chart when DPS barely has one, isn’t helping engender warm fuzzys, but, this district has serious problems and asking about org charts makes me wonder?

How does an Org chart make you do better ads? Websites? Video production?

The real key is to read the RFP and then realize the RFQ is yet another cut and paste job- looking to create “gotchas” instead of to actually evaluate what an agency is bringing to the table.

I always tell new clients that hiring an agency is a lot like dating- it takes almost a year before you really know enough about each other to do anything really great. Of course, if you baseline is decades of mediocrity, it’s not too hard to look amazing out of the box.

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The RFQ scoring instrument

The last document is the actual contract, which was presented to the board on board docs as a $112,500 contract instead of $345K. Then there were the two additional “option years” making the whole thing a million dollar commitment.

The school board actually bought this contract, without reading it. Mostly because they were told they had a 90 day out (which was specified to all bidders in the RFQ).

The contract has one hinkey legal mistake, that should make it null and void:

2. In the event of a conflict, precedence shall be given to the following order: (1) this document, (2) the Request for Proposal, and (3) the Contractor’s proposal response, (4) “SOW’ for specified project scope.

Uh, what RFP? This was a response to an RFQ. The RFP had been withdrawn. Of course, you can’t see the top secret RFP, unless it’s actually awarded. Of course, The Next Wave proposal didn’t shy away from sharing our ideas fully- because, well, we actually care enough about this district to have done all this journalism to expose the incompetence at the top.

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The DPS contract with the Ohlmann Group

The real question is, how many people will take the time to examine all this? Probably not many.

That’s why we produced a video to walk you through the whole thing- ending with the absolutely insane meeting between Board Members Adil Baguirov, Sheila Taylor and John McManus with the representatives from the Ohlmann Group.

We’ve already posted and talked about this meeting, and a few of you watched the whole 90 minute debacle. The meeting was mostly Dr. Adil Baguirov showcasing his marketing expertise, including advocating for the use of Flash- a web application that’s almost universally despised by any modern web developer and has never been usable on any Apple iOS device.

You are probably wondering what the next step is? It’s pretty obvious that after calling for the resignation of 5 board members, and Superintendent Corr, it’s highly unlikely that they’ll change their mind and hire us. Of course, come Jan 1, 2018, there will be four new board members who may want to be able to fully explain why the current board and their picks for Superintendent and Treasurer have caused this district more trauma than triage.

There is another post coming that should clearly change the course of coming board action, but, it will take a considerable amount of time to write and fully document. It’s the final chapter for one of the DPS pretenders.

In the mean time, to those of you who take the time to read all the docs, I’d love to hear your evaluation of this three ring circus.

Why Dunbar lost. Why DPS lost.

There wasn’t supposed to be an executive session at last Thursday’s Dayton Board of Education meeting, but there was.

It was over 2 Dunbar assistant coaching positions. Sheila Taylor took offense to seeing Alfred Powell Sr. and Darran Powell, get hired as Assistant Boys Track Coach and Assistant Girls Track Coach respectively. What happened in Exec, I don’t really know- but, I do know that both of them are part of Dunbar Basketball Coach Pete Pullen’s brain trust. Pete Pullen who also got knocked out of being the Dunbar Athletic Director.

Why this was done just before the boys basketball championships is anyone’s guess. Why Dunbar lost by 30- well, that’s just what happens when the community loses respect for a district that made an irrational choice for superintendent, has been embroiled in controversy since she showed up, and has lost the confidence of parents- many of whom, took their kids to Trotwood.

The case for a different choice.

When the three finalists were released for the second round of superintendent candidates, the community saw one thing: disrespect.

Not making the cut was the defacto deputy superintendent, home town boy, graduate of Dayton Public Schools- Chief of School Innovation, David Lawrence. Who, btw, played growing up with City Commissioner Joey Williams who was on the 1984 Dunbar Boys Basketball team that won state. Lawrence won state in Track in 81, 82 and runner up in 84. His name is still on the wall at Welcome Stadium for his track records.

So when the two old friends watched the debacle at Trent Arena, they both noticed the former DPS parents, sporting Rams shirts.

It pained both of them, because, even if DPS academics weren’t tops, the City League football and basketball programs were always a point of pride.

And now that too, is slipping away, no matter how much new district AD Mark Baker tries.

The sad thing is, once you look at this slide deck- without the words to explain it- you’ll see that just like our athletic programs used to be tops- the board just bought out someone for “over $200,000” who actually had a plan to put this district back on track. Remember the “A” grade on Annual Yearly Progress- that pulled the districts rear out of the fire, was the last gift of the departed administration lead by Lori Ward and David Lawrence.

The other superintendent candidates, look like little league punters with their “plan” to fix things. Just watch the video, and read my analysis of The Three Ring Circus.

Why did our board pass over David Lawrence?

What I heard was that Dr. Adil Baguirov pushed hard for an outsider and convinced the weak members of this board, that any internal candidate wouldn’t have the skills to fix a large urban district- because if they did, we wouldn’t be in this mess.

Apparently, Baguirov is a pretty convincing salesman (as we’re seeing with the RIF, and the bus purchases, and of course the 1-to-1 computers which he takes full credit for), as the board passed Lawrence over for Rhonda Corr, a rookie superintendent who even had to explain her baggage of association with corrupt leadership and kickback schemes in Chicago.

Considering the questions this blog has raised about the RIF, the real estate deals, and now the bus deal, all with strong connections to Baguirov, one wonders if he didn’t handpick Corr so if any of his questionable behavior gets exposed, he has the perfect fall girl to pin it on?

Next steps?

Lawrence has said he has zero interest in coming back to DPS, especially with the current board. Face it, only the insane would accept a job working for this crew.

Considering his legal leverage over the board who broke their buyout contract with him in the process of approving it, there are grounds for removal of 5 of 7 board members, if citizens collect the mandated 4500 signatures. Would remaining board members McManus and Taylor pick 5 replacements that would be able to woo him back?

Would they have the balls to pursue termination of the just approved contract with Corr? Her negligence in causing this clusterduck should be grounds to void the recently signed 3 year contract with the deposed board.

Or, does Dayton find itself stuck with this rudderless ship? Word is local universities looking to give full ride scholarships to our best and brightest, aren’t getting calls back from Ms. Corr.

It’s sad that the kids of Dayton have to wait until January 1, 2018 for the natural process to replace the four fools who were unopposed 4 years ago. Word is Ron Lee, Hazel Rountree and Dr. Adil Baguirov aren’t even running again- and Joe Lacey should never see another elected position after any sane voter watched this video:

But, don’t worry, there is more dirt to come. It just takes me a while to put all these things into a format that’s clear for you.
If you’d like to support my efforts- just remember, there is a donation page https://esrati.com/donate

Thank you for paying attention. It’s time to stop the losing.

Whaley unopposed, Shanklin resigns, DPS is still a clusterduck

If Nan Whaley thinks the reason she’s unopposed is because she’s doing such a good job, she’s as delusional as DPS Superintendent Rhonda Corr and the Dayton Public Schools Board of Education. If any of them had any sense, they’d do what Wilburt Shanklin did- resign. Shanklin was the embattled nominee to the Montgomery County Veterans Service Commission who was appointed by the County Judges illegally, since he was already sitting on a county appointed board.

The reason Nan is unopposed is partially because no one wants to run against a candidate with $140K in the bank, and a record of spending half a million to run for a job that pays $47K a year. The other reason is that the petition process is so flawed, it should be illegal to use the city prescribed petitions. I’ve written extensively about these bad petitions- with their non-required “Ward and Precinct” boxes- and the requirements for notarization, but the main question is since when was graphology a requirement for working at the BOE? To say you can’t recognize signatures – when collected via a clipboard- is just one way that the partisan Board of (S)Elections keeps people off the ballot. Any process that generates a minimum 20% failure rate by even the most careful candidates- should be re-evaluated.

If my father hadn’t died, it my mother didn’t have dementia and I was the sole caregiver, you can bet your last nickle that I would have run. Although, they’ve often found reasons to disqualify my petitions at huge cost to the voters in the past.

That there is no primary gives the commission challengers more time to do the work and to raise the money. Hopefully, the voters will realize that with no chance of replacing Nan- maybe it’s time to add some people who do more than dress well and say yes to her highness on command.

The Veterans Service Commission position will be filled by the judges within 60 days. I’m a member of both the American Legion and the Disabled Veterans of America. I’m requesting my name to be on the list- or will be submitting my name on my own. I believe there is lots of room for improvement to the VSC- including doing what the law requires- immediate aid, when necessary. Shanklin probably resigned because it was becoming apparent that he wasn’t going to survive the court scrutiny. Mark one up for Mat Heck’s Montgomery County Prosecutors office. They actually acted on public bodies breaking the law.

Which is the lead in for the shit show at the Board of Education which I’ve been covering extensively since the Board decided to replace Lori Ward and Craig Jones with, well, there may not be words….

Last week we covered the Board violating the contract that they spent months negotiating to buy out David Lawrence, before they even approved it. Mat Heck, did you pay attention? Then there was the issue of them waiving the 48 hour rule to vote to accept a contract a week early to hire the Ohlmann Group to do their marketing. Two weeks later, Ohlmann still wasn’t on the job according to Hazel Rountree, who was wondering why no one was showing up to the DPS Virtual School meetings. This started another discussion at last nights meeting. That is after “Parliamentarian” Joe Lacey was looking at the wrong agenda and they passed motions on something that was never properly moved or seconded.

The board hadn’t heard from Ohlmann- who wasn’t entirely sure the District had committed to them. The solution? Create more stupid board lead task forces to tell the “experts” they hired- how to fix the problems the board keeps creating. We went to one today and filmed. Dr. Baguirov thinks he’s an expert at web design and usability now – and even suggested using Flash on the site. He showed off charter school sites- and their emphasis on enrollment on the front page- and thinks the district needs to build enrollment landing pages. Wow, this is some comprehensive strategy in the works. The people from the Ohlmann group sat there and nodded- and said the board needs storytellers. Working with a camera on them didn’t make them too happy. We’ll post that session tomorrow- right here. (posted 6pm Mar 9, 2017)

Never mind that Ohlmann was the highest bidder by $50K and over the stated limit the district announced. If this had been a construction contract, it would be void for exceeding the estimate by 10%, but, surprisingly, there is very little real law in Ohio on how to conduct competitive bids by school boards.

We’re starting to think the real value to our agency is to do a reality webshow on Disaster Districts, sort of like Kitchen Nightmares or Restaurant Impossible. The board should welcome this, since we’ve seen where reality TV stars end up these days.

Two things to think about from this post: This blog lead the way on calling out Shanklin’s appointment to the VSC and he’s gone. And, after me chastising the board for not taping all their meetings and not using a PA to help Board Member Sheila Taylor hear- they started to tape the off week meeting in the room of the square table- and using microphones for about 60% of the time.

Progress. It comes slowly in Dayton Ohio.

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Remove 5 members of Dayton Public School Board of Education? Yes please.

If you’ve been paying attention to the many meetings of the Dayton Public Schools Board of Education, you know that it’s turned into an absolute shit show since they picked Rhonda Corr as Superintendent. Just recently, they gave her a three year extension to her unorthodox one-year initial contract, after less than 7 months on the job- 7 months of turmoil and strife.

Not that the board needed Corr to create this mess, they do well on their own.

However recently, they’ve taken their incompetence to the level of criminal gross neglect- as showcased by their ignoring the first clause of the buyout contract with David Lawrence that they were supposed to vote on without comment.

The week prior, they voted early to award a contract that was published as $112,500, waiving the 48 hour rule only to have an hour conversation about a contract with the Ohlmann Group, that they obviously hadn’t read, or understood. The real amount of that contract, only revealed through a public records request that took too long, and was delivered on a ream of paper instead of the requested digital documents, $345,410 per year- with two additional one year options, making the contract worth a potential $1,036,230.

Considering that there were only 3 bidders, the second place bidder was at $321,100, and that the RFQ had stated that the cap was $300,000, one wonders why the only bidder under the cap wasn’t awarded the contract, especially, since it was the only true minority qualified business. (That bid was submitted by my firm, The Next Wave).

An old adage comes to mind, it’s called the rule of “P’s” – “Prior planning prevents piss poor performance.” Which fully sums up the actions of this board and leadership. How hard is it to publish an agenda? How hard is it for board members to take the time to either read what they are voting on- or, ask and get competent explanations from staff on what and why they are being asked to vote on.

The 48 hour rule exists for a reason- to allow both the board and the public to review actions of a public body before a meeting. It is only supposed to be waived when there isn’t time to properly notify everyone- something that shouldn’t be that difficult- posting an agenda 48 hours in advance of a public meeting.

From their own manual:

Emergency Meeting
Emergency meetings are called when a matter of urgent necessity must be decided and there is not enough time to allow for the 48-hour notice to members, or the 24-hour notice to the media. An example of a reason to hold an emergency meeting would be if a boiler were to suddenly break down in a school building and need replacing. The board could then call an emergency meeting to authorize payment.

Which brings us to their frequent use of the 48 hour rule- and the boards inability to actually review and know what they are voting for. The discussion about the buyout that wasn’t supposed to be discussed. The confusion about accepting a million dollar contract that they had obviously never seen.

These actions are clearly grounds for removal from office.

  • A board member is guilty of misconduct in office if he or she has willfully and flagrantly exercised authority or power not authorized by law, refused or willfully neglected to enforce the law or to perform any official duty imposed upon him or her by law, or is guilty of gross neglect of duty, gross immorality, drunkenness, misfeasance, malfeasance or nonfeasance.
  • The petitioner must file a specific accusation of misconduct in office in Common Pleas Court.
  • The petition must contain valid signatures from people who live in the school district equal to 15 percent of the total votes cast for governor in the most recent election.
  • After the signatures are submitted to the court, a trial must be held within 30 days.
  • If the case isn’t dismissed by a judge, hearings proceed. A judge hears the case though the board member may ask for a jury trial.

Source: Can a school-board member be removed from office?

To take them to court, we’d need to collect signatures of 4,574 voters in the Dayton Public Schools district to move this forward. The only question is can one petition cover all 5 board members who willfully and flagrantly neglected their duty to comply with the contract terms they’d hashed out over months in executive session, or if this is just clear violation of the public trust and they can be prosecuted? Or, do we have to get circulate 5 individual petitions to do this? People who want to help get signatures should message me. Anyone planning to run in the fall, could start collecting the removal signatures while they collect their signatures to get on the ballot.

Both Superintendent Rhonda Corr and the staff lawyer, Jyllian Bradshaw, should be able to be terminated for cause by a competent board, for allowing the discussion to occur on the Lawrence buyout contract, and for voting for a million dollar marketing contract, without having it either presented or properly explained to the board. The board treasurer, Hiwot Abraha, was in charge of the marketing RFQ, and should also be held responsible for them voting a week early, without proper review.

Replace the five board members, Robert Walker, Ron Lee, Hazel Rountree, Joe Lacey and Adil Baguirov with competent members, who then remove Corr, Bradshaw and Abraha with cause, and replace them with competent people, and maybe, Dayton Public Schools will have a chance.

 

Criminal incompetence at a Dayton Public Schools Board of Education meeting

For the last 6 months the new Superintendent, Rhonda Corr, has been trying to excommunicate David Lawrence from Dayton Public Schools. The former Chief of School Innovation, was demoted several times to try to get him to quit. She couldn’t use the Reduction In Force (RIF) ruse that she used to clean out some of downtown last fall, because she assigned his duties to no less than 3 other people.
She brought in Dr. Elisabeth Lolli and Dr. Markay Winston at similar or higher pay, and also assigned some of his work to Dr.  Bucheim. You can review some of this mess in the really long post: The calamity named Rhonda Corr.  Corr could have assigned David Lawrence to be the principal at the troubled Meadowdale too, but instead, hired in a guy from Texas. Lawrence was signed to a contract through June of 2018, and it was either work with him or buy him out. That’s how contracts work.
Lawrence started to use some of his accumulated 20 years worth of sick leave while his attorney and the board negotiated an agreement for his separation. Here is a copy of the very easy to read separation contract: DPS-LAWRENCE Agreement 2-17
Three short legalese paragraphs set the stage, and then the first clause:

1. Upon his execution of this Agreement, Employee shall cause to be delivered to the Superintendent his irrevocable letter of resignation from all employment positions held with the Dayton City School District. Said resignation shall take effect on February 21, 2017.
Employee’s letter of resignation shall be accepted by the Board, without public comment, at its next regular meeting following Employee’s execution of this Agreement.

But, when this item comes to the board, you don’t have to watch very long for Dr. Adil Baguirov to start commenting- thereby violating the contract, and voiding it.  First with his discussion of waiving the 48 hour rule to vote (as specified- “its next regular meeting”) thinking this isn’t an emergency. The reason they had to waive the 48 hour rule is because they can’t seem to prepare for meetings and actually post their agenda more than 48 hours in advance for issue C & G.

Baguirov is right, there has been plenty of time to discuss and post and not need the waiver. I pipe in “This is incompetence”- out of order.

Then Dr. Walker asks to move to executive session, and then Baguirov says we shouldn’t get rid of Lawrence on fiscal competency grounds, and then says to give a very qualified administrator over $200,000 to see him go as essentially unearned income.

Then he speaks on behalf of Board Member Taylor- who would agree with him, but she’s not here. Lacey says talking about what other members think is wrong.

Then Rountree jumps in that this has been discussed plenty in executive session, and no one knows why Taylor isn’t there. And calls for the up or down vote.

Ron Lee then has to agree with Rountree that this should be voted on. And that earlier decisions weren’t right (like hiring Corr over Lawrence?).

Then they are to vote to waive the 48 hour rule, Baguirov and Lacey vote no, the rest vote yes, 4 yes, 2 no.

Then there is confusion because Walker can’t tell what to do next. Where I pipe in “The buyout because of the personality conflict” again out of order. You hear a sigh from someone.

Then Corr asks to do D, E, F- skipping the actual vote on the issue that they just waived the 48 hour rule on. #FAIL. Of course, no one in the audience can follow the agenda, because the “Board Docs” application isn’t mobile friendly, it’s barely laptop friendly.

Then Lacey agrees for D, E, F and Hazel asks you have to vote on the first one, and Lacey says you don’t and we have an argument about order- because, well, confusion is always the best way.

Then McManus talks about transportation directors- he hasn’t said anything other than yes to waive the 48 hour rule on C&G.

Then Baguirov and Lacey want to withdraw their motions and confuse it more.

Now Lacey wants to separate the motion and gets in a fight with Rountree calling it a game, and he gets belligerent and wants to deal with something different. And then back to Mr. Lawrence and E & F.

Again mentioning Lawrence. Walker mentions Lawrence. We’re now 13 min and 31 seconds in- and voting on everything but Lawrence. Rountree abstains. 5-1.

Then Corr tries to come back to number D 1, and then G, a settlement agreement. Rountree moves, McManus seconds. Walker asks for further discussion- and Baguirov says he is staunchly opposed to this, due to the RIF on fiscal grounds. He can’t allow to pay over $200,000 to someone who isn’t going to be working here. There is work that Mr. Lawrence is qualified to do. He doesn’t understand why the board would allow this. He calls it a “massive payment.” And says he’s been against it in executive.

Rountree then says “treat people in the way you want to be treated” including buyouts and goes on about contracts. Lee continues about the issue and puts it back on Baguirov for this beginning under his watch.

It doesn’t matter what any of them think, the contract had to be voted on, simple yes/no and move on, without discussion. This discussion all violates the contract. Corr didn’t step in and stop discussion. Neither did board lawyer Jyllian Bradshaw.

In a corporate setting, these intentional missteps would be cause for termination. F&I insurance may cover the cost of the failings, but the board members would still be asked to step down. Unfortunately, school board members in Ohio can’t be removed by ballot initiative. Can they be removed for exposing the district to additional lawsuits?

At this point, the correct thing to do is to accept the resignation of all who discussed the issue violating the contract, Walker, Baguirov, Lacey, Rountree and Lee. Only McManus has abided by the terms. Taylor wasn’t present to get herself in trouble.

Corr and Bradshaw were responsible for managing this process. Both failed.

Let’s begin with 5 new school board members, a new attorney, and then let the new board decide if they should keep Corr, or terminate her for cause because of her inability to not only manage David Lawrence, but failure to control the process at the meeting bringing the district additional legal battles.

The obvious choice to replace Corr as superintendent? David Lawrence.

 

 

 

 

 

Lost gem of the DPS board meeting: free wi-fi for some students

After the smoke cleared from the shit-show that pretends to be a school board meeting last night, a week after they hired The Ohlmann group to manage their marketing starting last Wednesday, there was one really important new program launched by DPS, led by Dr. Markay Winston.

You didn’t see it in the Dayton Daily news, because the story was the controversy over buying out former Chief of School Innovation David Lawrence for “over $200,000” because Rhonda Corr is our own version of Donald Trump- if she doesn’t like you- you’re fired (except as much as they try to turn their board meetings into reality TV- this is a government organization that actually enters into legally binding contracts that have to be honored. Corr and the board will have to deal with this issue again when either this board or the new one, decides to dump Corr and she wants her contract bought out).

So what was this big news that didn’t make the news, or get a proper PR roll out? The program that isn’t on the DPS website, the one that can’t even get the meeting time published correctly?

Slide about Dayton Public Schools Virtual Academy

“Marketing” via Dayton Public Schools

DPS is starting a home school e-learning program where students can enroll in DPS and get a DPS diploma, and participate in DPS extra-curricular activities, get a DPS supplied computer, and even get free wi-fi.

Wow.

The rest of the students, who are using their new 1 to 1 computers in school, and may be able to bring them home next year (I’m on the technology steering committee and have been pushing for this from day 1), will not get free wi-fi. However, Dr. Baguirov who likes to take credit for rolling out the program in record time, under budget with amazing success says they are still looking at costs for providing mobile hot spots to students who don’t have wi-fi at home, but the costs are high.

Winston had a lame deck Dayton Innovation Virtual Academy Board Presentation Feb 21 2017 which was clearly not done by a professional marketing firm. Had the board known what an ad agency does, this would have been rolled out in a way to get free press, and make a big splash- instead of the headlines being about another Rhonda Corr failure. See the provided slide image- does that look like an exciting new program you’d want to enroll your kid in? Does it look like it’s run by professionals? None of the other slides in the deck could stand on their own as an explanation of what DPS is doing.

E-schools as they are run in Ohio are a scam. If they were compared to the worst public schools, and the worst charter schools, comparatively- they make the worst public schools look like Harvard. Virtual schools are virtually unregulated and the results are a mixed bag. The largest, ECOT- the “electronic classroom of tomorrow” is bigger than Dayton, but has graduation rates that make DPS look awesome:

With its most-recent graduation rate of 38 percent, few districts in the state rank lower. Only 35 of the roughly 700 traditional school districts and charter schools that serve high-school students have a worse outcome, and most of those are other statewide e-schools and charters that exclusively serve dropouts.By comparison, Columbus schools’ most-recent graduation rate was 77 percent. Cleveland’s was about 64 percent.

Phillis said it’s astonishing that ECOT continues to escape the scrutiny of lawmakers despite meeting only three of the 24 possible state testing and graduation standards, receiving F grades in all but one category. ECOT got a D in the performance index, which is an index of state testing performance.

Source: Popular ECOT poor performer

However, while DPS keeps bragging about their single non-F grade, an A in annual yearly progress, at least ecot has a D in state testing performance. We all know the saying “when you’ve hit bottom, the only other direction is up” is the true meaning of that A- not that they are successful.

Even though my firm didn’t win the marketing bid- I think I’ll still do the job that the people they hired didn’t do- properly promote this new program.

The information sessions for Parent Information Sessions DPS Virtual Academy will be as follows:

  • Northwest Library: 2410 Philadelphia Dr
    Feb. 27 from 10 am – 12 pm (West)
  • Board of Education Community Room
    Feb. 28 from 4-6 pm (Central)
  • Burkhardt Library: 4680 Burkhardt Ave
    March 7 from 10 am – 12 pm (East)
  • Madden Hills Library: 2542 Germantown St.
    March 9 from 4-6 pm (West)

Make sure you tell them where you heard about this new program if you chose to go.

 

How bad decisions are made by the Dayton Public School board

“Did we ask to do this?” was a question asked last week during a protracted Dayton Board of Education meeting? This was during an hour long discussion about awarding a contract for marketing the Dayton Public Schools for the next four years.

During that discussion, board members suggested they use students to create the materials (one would wonder if that’s been the case over the last 20 years). Others didn’t know why they needed marketing at all. Joe Lacey didn’t like the use of the word “slick graphics” by the remaining person in the “public information office”- the one that couldn’t show them what they were purchasing. You know- a presentation on who they chose and why. The purchasing department that had run the process couldn’t do much better. And, when asked why they didn’t have an actual contract to look at before they voted, the board attorney tried to tell them that if they saw the qualifications- it could lend to bias, and wasn’t legal.

UPDATE

Wed. morning the 22nd, Forgot to mention, that the “Learn to Earn” board was mentioned in the Dayton Daily the morning of the 20st- for putting out an RFP to hire an ad agency to connect with the community and let them know all about their programs. Of course, they only have to reach about 1,500 parents each year, but at least they know what and why they need competent advertising. My firm will not bid the contract because we don’t believe in quasi-public organizations spending tax dollars without voter oversight.

The Preschool Promise board approved a large marketing plan this week, including plans to hire a vendor to run a “field campaign” for grassroots outreach in Dayton. Board member and former Dayton Mayor Clay Dixon said the marketing approach “is of the utmost importance.”

“That is actually how we’ll go out in the community, shoulder to shoulder, eyeball to eyeball,with the parents to make sure they are aware of the program, aware of what we do to get those kids into one of our quality programs,” Dixon said.

The board’s request for proposals for field campaign vendors is going out this week. Lightcap said the vendor will hire people who know Dayton’s neighborhoods and can build relationships with community partners, all in an effort to connect with the families who would participate in expanded preschool.

Source: Preschool board plans marketing blitz

That’s when I interrupted and called her a liar. And was supported by another staff person- with an Request for Qualifications, which was what they used to select a “winner”- the point wasn’t to compare actual proposals- but, the skill sets.

That the purchasing department misrepresented the amount of the contract on the agenda as $112,500 instead of the actual $300,000, was another problem, that they didn’t care to call the staff on.

Tonight, the school board published their “board docs” saying the meeting started at 6pm. Only when we got there, they were a half hour into it. Competent PIO’s and board secretaries wouldn’t make that mistake. Especially since this was the actual business meeting- the one where they were supposed to vote on business.

And vote on some sticky business they did. After, Dr. Walker mis-ran the public speaking section giving some speakers up to a half hour at the podium (and no- it wasn’t me). We’ll have that story after we edit some of our video. There is supposed to be a 3 minute limit. It should also apply to board members. The meeting ran from 5:30 to 9:05 before they went into executive session.

They couldn’t make up it clear what they were doing about an intervention specialist that they hired at Dunbar who used to be a sub. She’s working on her PhD, but is 9 credits short of a teaching certificate. They hired her knowing that- and so she bought a house, a car, and now has no job- and two kids at home to feed. Apparently, this district isn’t smart enough to know how to get her enrolled in Teach for America- where no teaching license is required.

Then came the issue of paying off David Lawrence to go away because Superintendent Rhonda Corr doesn’t like him. This has been subject of executive sessions for months. The buyout had been agreed to- and yet, here they were, waiving the 48 hour rule to vote because their staff can’t publish an agenda with the right start time, or in adequate time to not have to invoke the rule.

Dr. Baguirov objected, saying the waiving is for emergencies- something he didn’t protest last week when they did it to hire The Ohlmann Group to do their marketing. Then he and Joe Lacey objected to spending $200,000 to buy Lawrence out- when he could have been used in the district (had it not been for Corr being intimidated by a competent black male). The vote was 4-2 to send Lawrence away with what was contractually due him. A huge loss to the district- as board member Lee stated. In fact, the last thing I said to them as I walked away from the podium when I spoke was “you should have hired David Lawrence.”

Here is the text of my speech as written from tonight:
There is a 48 hour rule for a reason.
There is also reason we have an elected school board.
It’s your job to hire a superintendent, and a treasurer, and to run checks and balances on them.
Tonight you are waiving the 48 hour rule again.
It’s fitting that you are doing it to pay the home-grown competent internal candidate for superintendent you passed over, to go away. Because the current superintendent didn’t like him.
But I guess you were ahead of your time- picking a leader for our district much like the one our country ended up with. You know the one that brings huge protests out over their actions.
Remember her Reduction in force- based on numbers that no one was able to verify- including your treasurer, who you are re-hiring tonight.
The treasurer who was over the purchasing department that ran the process that extended 6 months- and you waived the 48 hour rule last week to execute.
If you were doing your job, and your due diligence before you voted to approve a contract for a year, with multi-year options, on something as important as marketing services for your failing school district and it was run competently, I wouldn’t have watched and recorded video for an hour of discussion about a contract that you eventually voted 5-1 to approve, with John McManus being the only no vote, and Mr. Lee being absent.
The contract, which was supposed to be awarded on Sept. 20th. When you actually came around to vote on it, on November, 1, you chose to not award because the process of the request for proposal was flawed. You had 5 bidders, and were about to award it to the most expensive bidder.
This time you used a Request for Qualifications, a different contracting vehicle, although it still asked for many of the exact same details, just in a more convoluted manner.
This time, you only had 3 bidders, and once again, the recommendation of your superintendent, was to award to the same, most expensive bidder.
When you had questions about what you were buying, why you were buying, and why it was necessary, your superintendent sat there- and at one point, even asked you for guidance to what you want. You still bought it.
The purchasing department couldn’t legitimately explain what you were buying. Ten days before you voted, at 10pm on a Saturday night, there was an email issued saying that “Responses have been evaluated and results provided for review and determination of a recommendation to the DPS Board of Education. It is expected that the recommendation will appear on the Feb 21, 2017 business meeting agenda.”
So, what I learned last week is that you had homework due in 17 days, but, your staff decided to change it to 10 days. They either never provided you with anything, or they did and you all decided not to do your homework, based on your confusion last week.
The waiving of the 48 hour rule on a million dollar contract, the fact that the agenda outright lied about the amount of the contract- listing it at $112,500 instead of $300,000 – “because it was pro-rated” as an excuse to mis-represent it to the public.
The public records request I filed the next day, still hasn’t been fulfilled as I speak, a week later. So I can’t tell you what you bought or didn’t buy last week either.
What’s even more important, is that you did it at a meeting that didn’t allow for public comment. So, yes, I was out of order when I interrupted and called your staff lawyer a liar. One of your staff confirmed I was right. That you voted on it- after learning your attorney was misguidingly stopping you from evaluating qualifications for a qualitative contract, is negligence.
You had every right to review all submissions of an RFQ, and to see the contract you bought.
She still has her job.
Your purchasing person, still has her job, and now, I am going to question if any of you are fit to carry out your duties other than Mr. McManus and Mr. Lee. There needs to be an investigation into the ethics filings of Dr. Baguirov and if his private business does work with CareSource, and why the board was never presented with offers for the Patterson Kennedy site as well.
This School System needs you performing your due diligence it’s what the kids deserve- because, as your superintendent loves to say- it’s all about the kids-
which should prove she has no business in her position-
it’s also about our professionals, our city, our future.? And by blindly awarding a very large contract, you shouldn’t be a part of that future.

End of prepared speech.

After tonight’s meeting, Baguirov called me a liar to my face over questioning his business relationships and non-disclosure of all his businesses in the video about the real estate deals. He still thinks I’m a lobbyist for some real estate developer- yet won’t say why the vacant land isn’t being auctioned. Corr shot daggers at me for much of the meeting- and was particularly pissed when she saw Dayton Daily reporter Jeremy Kelley talking to me. She really doesn’t like it that she’s the one to blame for the buyout of Lawrence’s contract.

This board, under Walker is a model of incompetence. The meeting management was totally lacking. They couldn’t even figure out what they were voting on, nor could the audience follow. Compare their use of “Board Docs” with the simple agenda’s used by the Dayton City Commission and you can quickly see the why this district is dysfunctional- and the public being left out of the process or misled by the incompetence of their leadership and staff.

There are people pulling petitions like sharecroppers pick cotton. Hopefully, come next January, we’ll have four new, competent board members and this kind of chicanery will end.

 

A level headed leader emerges for Dayton Board of Education

Dr. Adil Baguirov slowing down the process of hiring a new school superintendent

Dr. Baguirov dallies along while the Schools fail.

When there’s been a protest, a rally, a whole bunch of pissed off people at a public meeting in the last 30 years in Dayton, I’ve generally been there. I’ve watched, time after time, when the person running the meeting makes it worse.

Tonight, 300 or so people at the Dayton Board of Education meeting were loaded for Baguirov, and after they went into executive session for an hour and forty five minutes, after the chants of “Come On Out” were started, out came John McManus to soothe the angry mob.

And when the whole board appeared a few minutes later as McManus promised, he was in the center seat as “President Pro Tem.” That normally means temporary, but, in this case, it should be permanent. And the board should be taking applications for a new member.

It seems Dr. Adil Baguirov, stormed out of executive like a spoiled child who didn’t get his way. Photos were taken by district employees of him leaving. The arrogant smirk still hadn’t been wiped off his face. Some joked he had to go home to find his calculator, since he’s been spouting numbers from the center seat just last week- that were as factual as a Donald Trump campaign statement.

With Baguirov gone, the swamp draining began. McManus announced that there would be no action on any layoffs tonight. That the board needed to hear from the public, to work with real data instead of the random facts that have been used as justification for rookie Superintendent Rhonda Corr’s personal personnel plan. The people who’ve already been laid off or RIF’d are still RIF’d- but no more action will be taken until the Dec. 8th meeting.

First came the labor leaders. They weren’t kind. This kind of disruption mid-school year and pre-holidays was unheard of. One even got up with her promotional sunglasses that were passed out by Corr at the beginning of the year convocation- because “Our future’s so bright we have to wear shades” when in fact, the shades were better used to hide the tears that were generated as some of the 50 speakers got up to share their stories- from kids to people who’ve been in the district for 30 years. One even pointed out that the “We are DPS” didn’t include Corr, Baguirov or even the rest of the board- who didn’t seem to understand exactly how things work in the district.

Veteran teachers who were getting moved mid-year tried to explain the impact of having to learn an entire classroom worth of kids mid year- and trying to adjust for individual learning types. How this just puts us back on track for failure.

Corr, sat there, showing every emotion on her face, except the one that should have been there- embarrassment. The meeting was 5.5 hours long. This was her mess. She still won’t own it.

Limiting speakers to 3 minutes each isn’t easy without ruffling feathers. There was a board meeting about a year ago where Racial Justice Now showed up in force. Baguirov tried to cut the times to a minute each. It ended up with DPS security hauling people away from the podium. Not so under McManus who managed each person deftly and left everyone feeling that they were appreciated, respected and heard. The boy’s a natural.

During the long executive session, where the district was probably trying to avert a lawsuit or two from wrongly terminated employees, the district ran video on their screens. Probably to stop people from organizing more in the room. Probably wouldn’t have happened anyway- it was standing room only and getting hotter by the minute. I talked to many principals, paras, union chiefs, and parents- who had all read the 8000 word post from last night. Already fired Challenger Learning Center leader MariJane Recob thanked me and told me she had a pair of Speedos in her back pocket. They never made an appearance in her highly emotional speech later, unfortunately. They all thanked me profusely. All day long, it was making the rounds. One high level person suggested my name should be Bernstein- as in Watergate reporters Woodward and…

I wrote a speech early in the day. As I got up to give it- someone yelled “I want your autograph.” That, is a new one. Usually it’s me, the candidate asking for their autographs to get on the ballot.

After I gave it, Darryl Fairchild said to me it was my best speech ever. Darryl doesn’t compliment me often. Here it is:

Last night I wrote an 8000 plus word post on my blog about this, and I’m glad to hear so many of you read it. Thank you for coming.
I’m going to start out with quoting someone famous.
We all know that quoting famous people makes you look smarter.
And, I’m told that citations are essential if you want to have a PhD – which of late, seems to be all that counts in this district.
So I’m going to quote the queen of soul, because right now- I think this district needs to rediscover its collective soul.
R-E-S-P-E-C-T
Find out what it means to me
R-E-S-P-E-C-T
Take care, TCB
TCB stands for Taking care of business.
Something that apparently has been lost on this board and superintendent
I need a little audience participation on this next part. Your line “Just a little bit”
I get tired- (AUDIENCE cue: “Just a little bit”)
Keep on tryin’ (AUDIENCE cue: “Just a little bit”)
You’re runnin’ out of fools (AUDIENCE cue: “Just a little bit”)
And I ain’t lyin’ (AUDIENCE cue: “Just a little bit”)
But someone sure has been. Lying. (someone called out “just a little bit”)
First it’s enrollment drops and money loss.
We need to cut para’s- because we don’t have money.
Then we need to hire 30 teachers- because, well, we do have money.
The people of the city trusted you with their school district.
And now, while you sat idly by- because someone thinks they can do a backroom deal where they get a “seat at the table” – there will be a private organization getting paid a whole lot more than our school board, to administer a program targeted at a tiny sliver of your responsibility.
Seriously- how’d that happen?
Our taxes are going up to fund the “pre-school promise” while, you were busy firing and then having a change of heart on the person who delivered the Top Pre School PERFORMANCE.
Aretha said it best:
I’m about to give you all of my money
And all I’m askin’ in return, honey
Is to give me my propers
It’s time to end this charade. Ms. Corr, Ms Abraha, and this boards leader can’t be trusted to tell the truth. Or do the right thing.
You got your single A that saved you from takeover because in part, of the work done by the lowest paid direct educators in the district.
You passed over the local superstar who helped get you there for an untested rookie.
It’s not too late to end this charade.
Time to quote Ray Charles- “You’ve got the right one baby” right here in Dayton. Home grown. A Dayton Public School Grad. Who doesn’t need a GPS to find his way to the schools, or a name tag to know who does the real work here.
He may not be perfect. None of us are. But, at least he is worthy of R-E-S-P-E-C-T.

When McManus gave his closing remarks (he had a speech too that was 10 minutes long, that he didn’t feel needed to be shared once they delayed the RIF) one of his last words was RESPECT. He should have spelled it out… R-E-S-P-E-C-T

People came up to me after and thanked me. Others asked what the URL of the blog was. All day I’ve seen people sign up for email notifications to the blog, often with those long .k12.oh.us endings. Others said they’d vote for me.

Right now, the board needs to take a vote of no confidence in Dr. Adil Baguirov. They need to remove him as President, and ask for his resignation.

They also need to reconsider the employment of Superintendent Rhonda Corr, Treasurer Hiwot Abraha, Associate Superintendent Sheila Burton who is in charge of enrollment management and legal counsel Jyllian Bradshaw.

They should be asking the consultant Deborah Heater, who helped them with this RIF, for their money back. How any consultant could claim this would help the district, mid-school year, and without checking the enrollment numbers carefully, is gross professional negligence.

And an investigation should be conducted into how the fourth grade at Horace Mann elementary school was closed in June. It’s not a school you can enroll in and get a transfer voucher. In fact, it usually has a waiting list. I know it well, my x-girlfriends kids went there- we had to fight  to get them in. This point came up over and over from parent, teacher, para in comments.

Lastly, there are still questions about property deals that haven’t come out. There may be reason to have the State Attorney General investigate the sale of real estate by the district. There are also questions on why this district sat idly by as Issue 9 subverted their responsibility for pre-school. Was a board member given promises of future money? Employment? Help with running for future office for letting this levy run without opposition?

Goodbye Dr. Baguirov, you won’t be missed.

Save

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The calamity named Rhonda Corr

Warning, this post will be long. There will be a lot of pieces and parts of stories of incompetence, coming from many sources. It’s easy to say To Long/Didn’t Read. But this is for the people who care about our schools, our city, and our kids. It’s a compilation of antics that I’ve observed and heard and been asked to deal with over the last 6 months, but, because I wanted to step up and be a part of the solution, I stayed quiet. That’s not my style. It’s also not fair to the people of the city who’ve come to depend on me to speak the truth. I apologize.

This post will probably preclude me from ever doing what needs done for the district. It’s not the first time bringing the truth to light has cost me and my business work. I’m not known as the ninja for nothing.

If you want the short answer: The Dayton Board of Education made a mistake of epic proportions when passing over a qualified internal candidate with known flaws to bring in an untested rookie superintendent with a mottled past to be a “turnaround specialist.” There are questions of racial discrimination, a propensity to hire women (the entire “cabinet” of DPS is now female) and there have been so many public relations disasters that morale within the district, confidence in the administration and the community is at an all time low. There are multiple lawsuits either pending or coming.

full disclosure: I’ve done work for the district over the last half-dozen years. I’ve talked to Superintendents since Percy Mack about restructuring marketing, schools and the message to the community. I’ve served on the Technology Steering Committee off and on since 2012. I was an early advocate of 1 to 1 computing. I was asked by the new superintendent, Rhonda Corr to tackle two projects, weeks after her arrival. There was no P.O. or RFP or even an arranged price. What I turned in included a proposed payment of $1000 for the work to date, an estimate of approximately $12K for the work as specified and about $50K to produce it, or, hire my firm for a complete outsourcing of all PR for the year for $250K.

The district issued an RFP with a short time line. I offered my assistance in how to frame the RFP to the treasurer- I was rebuffed. I worked through my fathers death to turn in what was a comprehensive plan to a poorly constructed open ended RFP with no budget, goals, or the normal briefing that comes with an agency selection. They published the request for bid, but the only agencies that submitted were The Ohlmann Group, Hafenbrack/Upward, Nova Creative, Noir Marketing and my firm, The Next Wave. I know this because they mistakenly sent an email with everyone CC’d- plus this community is pretty small. The contract was to be awarded Sept. 20 with work to commence Sept. 21. The purchasing department missed all deadlines they set. When I asked why it wasn’t on the Sept. agenda- I got an answer from Corr that they weren’t done with evaluations- and that she was one of the guilty parties. I kept pushing for the award, and asking why there were zero communications from purchasing. I spoke at a board meeting. I’ve heard board members blame the drop in enrollment on everything from stabbing at schools to bad marketing. When the purchasing department did finally do their interviews, it was the most unprofessional selection committee I’ve ever seen. They handed us a two page form as we headed up the elevator on what they wanted. There were to be no questions specific to our proposal. Finally, the board pushed and on Nov 1, the superintendent presented the recommendation that they hire Ohlmann- the highest and largest bidder. The board refused the recommendation. The superintendent’s suggestion was to ask other school systems how to run a selection process for a creative services firm. This is like asking me to do advanced calculus. School systems aren’t marketing driven organizations, nor do they have people that understand marketing and have experience working with these types of firms. Out of frustration, I wrote a guide to government agencies on how to run an agency selection process and forwarded it to the board. They still haven’t acted, even tough their Public Information Officer retires at the end of the year and their Telecommunications director leaves for UD after 31 years at the district at the same time.

end of disclosure.

Out with the old…

The reason Lori Ward and the board parted ways will never fully be known, I even called for her to go. Both my reasoning and the boards reasoning are probably in alignment on her inability to cut deadwood from the bloated organization. If you wanted to see the Peter Principle in action, you could swing a dead cat around the administrative palace on Ludlow and hit several people who had far out climbed their bandwidth.

Sitting on the Tech Steering committee I was facing at least two of them, maybe three. It was hard to say, because the committee often had 20 people in attendance, but very few actually participate. Being silent is an acceptable job role in DPS.

I also believed that their PIO, although a very nice lady, didn’t know good marketing from bad. Several examples of failure have made it to this blog– but “enroll, commit, succeed” is still one of the worst taglines I’ve ever seen.

Lori Ward didn’t fire people. She is also black, a well respected member of the community and knows the district inside and out. It wasn’t long before she left with a large buyout of contract, sick time, vacation pay and headed to Cleveland Public Schools to head HR. Kind of an odd position for a person that doesn’t fire people.

The board also parted ways with Craig Jones, the Treasurer. Craig was a very conservative guy. He was also, as one board member put it, “insubordinate.” This might be because he was vehemently against giving tax abatement to companies like GE, Emerson, CareSource, and whatever other private pied piper that had become part of Nan Whaley’s plan to raise more money than god to stay in power and to subvert the schools.

The board picked Hiwot Abraha to take over. She was the person who under the pre-Craig treasurer Stan Lucas, ran the show while he was out ill. Hiwot stepped into Craig’s shoes with a solid balance sheet- and a $30 million dollar reserve. All the computers had been paid for and software money allocated before the school year started. The schools had even refinanced bonds under Craig to put us in a stronger position.

The board screwed up the process and procedure for firing Craig. He’s now suing them. He is the first of what will be many.

The Interviews…

Normally, a district the size of Dayton would have 20+ applicants for Superintendent. With Dayton facing takeover by the state of Ohio for failing performance grades, the applicant pool was less than half that. Indecision by the board let their first round first choice candidate slip away. She was an assistant superintendent in Beavercreek with a penchant for finding grant funding. Passed over in this round was internal candidate David Lawrence, so when round 2 came, and he was excluded, a lot of people, including most of the building principals who were under him were confused. Board members said the reason was they wanted an outside perspective- someone who wasn’t part of the problem they thought they had. Another barrier to attracting talent was that they were only offering a one-year contract. That’s not really a vote of confidence, but since the job might disappear in a State takeover in 2 years- why have to pay more to buy them out.

Round 2 was covered on this blog. Even though they didn’t want an insider, this time Dr. Roberson who hadn’t been with the district long enough to learn the names of the principals was a finalist. Lawrence sat in the back of the room. Next to Dr. Tom Lasley of “Learn to Earn.”

With time to hire already at a premium, the passed on their token internal black male candidate, ruled our Dan Schroer (who was quickly hired by Springboro) because of his pro-police in schools answer which had the Racial Justice Now people ready to lynch him, and left them with Rhonda Corr.

Corr had been in the running for Salt Lake City, and had a bite from Parma, who offered her the job and then rescinded. Her letter of application has a recommendation written by Barbara Byrd Bennett. Barbara Byrd Bennett is sometimes referred to as BBB, in this case, it doesn’t stand for the Better Business Bureau- it stands for Better Behind Bars- as she was quickly deposed from Chicago and is now heading to 7.5 years in prison for corruption – accepting kickbacks on contracts.There were warning signs all over- but the board pressed on.

Dayton offered Corr a paltry $140K for a year. She took it.

Corr hits the floor…

Rhonda Corr FUDD- fear, uncertainty, doubt, distruptionCorr had told the board that originally she was going to spend 90 days listening before being hired. By the time the ink dried, it was down to 30.

The funny thing is, it didn’t take much searching to find out that despite Corr’s boasts of great performance boosts in schools she managed- when I tried to look up Ohio rankings- as I had done for David Lawrence who demonstrated sizeable gains when taking over Thurgood Marshall, in Cleveland I could only find one valid state performance report card for Thomas Jefferson International Newcomers Academy, in 2010-2011, where she had a performance index of 40. The 2011-12 was incomplete. 2012-13- didn’t exist. Lawrence was hitting 82.1. This isn’t a state report card, but it lists all the Cleveland schools- and Corr only pulled a C+ in a 2013 principal report card. She claims that’s a union generated score sheet and it doesn’t mean much. She also claims to have been a rock star at her previous school- and in Chicago. Why do I have to go look there, when we have talent here? Why does Dayton think less of it’s own graduates that have put the time in?

I met with Corr early on, at the Third Perk coffee house, catty corner from HQ. She brought Colleen Wells as her scribe. I showed previous work my firm had done for the district, talked about ideas that were rejected including a “day in the life” type project, curated by 2x Pulitzer Prize winning photojournalist Larry Price– who even offered to shoot for 2 days in the District for free- and was rejected.

The meeting went an hour and a half in late afternoon on July 7. She seemed receptive and we got along fine. A few weeks later, on Tuesday the 26th at the Tech Steering committee she asked me to take on two challenges: graphics for the windows around the board meeting room because there is no district branding on that end of the building, and a way to increase attendance because “we know for a fact that if kids don’t miss more than 10 days of school our scores go up.” I responded, so you watched Dr. Roberson’s presentation on my blog? She denied it. His simplistic solution as presented at the 3 ring circus came down to a catch phrase that he had the audience chanting: “success begins with less than 10” as in absences.

To me, this assignment was like the captain of the Titanic handing an ice pick to a deck hand and saying- go take care of that iceberg for me. The district has serious communications deficits and window dressing and a marketing solution to attendance issues are the first challenge. Typically, we start with a comprehensive strategy for repositioning and then work tactically to get there.

There was no request for proposal, no PO, just go ahead and do the work. A week later I met with her to give her a plan. It solved the window dressing problem with a much bigger idea- complete with a strategy to begin to reposition the district honestly, and a strategy for incentivizing/gamification of attendance along with a playbook. We threw in reference to other critically needed components and addressed the payment for services as outlined in the above disclaimer.

Other things were happening in the district around the same time. The annual week long principals institute, a program that had been run by Chief of School Innovation David Lawrence was scheduled to meet at Charity Early. Part of the reason, was as a celebration of the principal’s 50th year in education. Charity Early is almost like a retreat- because it was built in collaboration with the Girl Scouts who have their facility there. None of this was known by our new Superintendent who cancelled it- and instead decided to spend money to rent the Crowne Plaza for a day – to make it feel more like a conference. So much for paying for a facility- the A/C was out the entire day.  This was the beginning of the undermining of Lawrence by Corr.

In fact, their first meeting, was a fraction of my first meeting a week before. She had district lawyer Jyllian Guerriero with her, as she met with him for 15 minutes at which time there was no listening- just orders. You are to have no further contact with principals in the district. You are going to be over special projects: Athletics, Males of Color, Dayton Biz Tech and Longfellow Alternative School. There was also a fracas around this time over the hiring of the new district Athletic Director. Mark Baker, a Dunbar grad, had been offered the job by David Lawrence, and in a power play- someone wanted to rescind it and give it to another candidate out of D.C. This may have been Corr’s first wake up call that there people in this town with more juice that she’ll ever have. After a few days of confusion, the Baker appointment went through.

I had a conversation with Corr about demoting Lawrence. She said it wasn’t a demotion, it was putting him in charge of the things that needed the most help. She wanted to make sure the Males of Color initiative was a success, and she didn’t want him overloaded with other things.

Several people seem to be in the good graces of the new superintendent. Bob Bucheim, a recent hire to the district, who gets promoted to Executive Director Curriculum and takes over a number of schools that had previously reported to David Lawrence. I’d worked with Bucheim on the Technology Steering Committee and found him to be enthusiastic, positive and a lot like my golden retriever when she was a puppy. When asking a former supervisor of his about him, the response was “I had 12 principals under me, if asked to rank them 1-12, Bob would be 15.” His claim to fame was as a scheduling wizard. Scheduling is a critical part of high school enrollment- so critical that when Lawrence was over Thurgood, they used to have a schedule preview day about a week before school started to give them a chance to dry-run the classes to iron out any mistakes.

When school started, Meadowdale High School still didn’t have a master schedule. The process had begun with Lawrence before his demotion, but when he was told not to talk to anyone- he obeyed. It’s a complex process, including input from the DEA reps in the building, the principals, the guidance counselors. Eleven days in, Corr asked Lawrence to step in to intervene and clean up the mess left by Bucheim and Dr. Sheila Burton who didn’t put a master schedule in place. He outlined clearly what he had done to start the process, when he was told to stop and wanted to make sure this wasn’t another attempt to find fault with him. Soon after he wasn’t in charge of Athletics anymore. And then Males of Color was stripped as well.

Speaking of the Males of Color Initiative, David Lawrence had taken my Websitetology course over the summer. He thought it was incredibly insightful and useful- so much in fact, that he wanted the team from Males of Color to take it. Five sharp young men showed up on the morning of Aug 24 to take the class. I get a call, the PO for $495 wasn’t approved and I may not get paid by the district. At 8:47 am I send a text to Corr:

David Esrati:I hear the po for my training of the men of color wasn’t approved yet. I made a command decision- to allow them to stay at my risk. Teaching the rest of the day.
Rhonda Corr:What training?
David Esrati:Websitetology seminar. How to use the web effectively. You are welcome to stop by

Lawrence is dumbfounded. He’d never had to get a PO for less than 10K approved before, and, esp, by this one being held up by the Superintendent, who is playing dumb. Internal secretaries, the ones who run most organizations confirm with me as I’m trying to get paid a month later that Corr was the only hang up.

The Males of Color all told me they thought the training was outstanding. It tool the district until 9/29/16 to pay the bill.

Meanwhile, at the Tech Steering Committee, it’s come out that one of the pieces of software the district bought, Imagination Learning, requires headsets to work. No one bought headsets. Bucheim does his best puppy imitation- and no solid answers are given. I’ve been asking for a report of what we bought- basic computer/configuration/software packages and what the cost per seat per year is for software. I’m still waiting for that report, and it’s been promised for the November meeting. I’d been asking since May. The Imagination Learning software was $330K for a year, as days are dwindling and it can’t be used. I’m wondering who gets fired for this? Or do we negotiate with the vendor for a discount- since obviously, their sales team didn’t bother to stress what equipment is necessary. No one seems to care.

The problems at Meadowdale continue. Taylor Porter was a young black male scholar who was in the Bright Fellow program– sponsored by Ohio State and the Ohio Business Roundtable. On Friday, September 16th, word is he was handed a pink slip by Ms. Corr. Monday, veteran principal Jacquelyn Pope PhD resigns abruptly, sending out a robocall to parents. It makes the news. She blames Corr and lack of support. Corr all of a sudden wants to promote young Mr. Porter to Principal, but, unfortunately, his principals license won’t be ready till January. She’s forgotten that she fired him- and now makes him “dean of students.” The firing on a Friday, rehire on Tuesday seems to be a patented Corr move.

The funny thing is, in the last three years, Meadowdale has had two other principals quit mid-year. Both times Lawrence stepped in, took care of things and there was no brew-ha-ha. In the Army, they call Special Forces, the elite military unit I had the honor of serving with, “the silent professionals”- that’s what Mr. Lawrence provided to the district. Elite intervention in sticky situations.

The Meadowdale saga is still continuing. I was at the board meeting where the audience set up their kumbaya circle to try to bring peace back to the district in the wake of Ms. Slash and Burn Corr’s actions. I looked carefully at Board Docs and the list of employment moves. Sometime after the meeting a new sheet went up- and all of a sudden, we’re hiring a new principal for Meadowdale, at $95k a year. That makes him the second highest paid principal in the district. When David White, the well respected principal who turned around Belmont, left Ponitz for Trotwood, as did Tracy Mallory, Lisa Minor, and a host of other former DPS “superstars” we couldn’t find money to pay any of them more. And, of course, with Corr comes controversy. The hire, Donetrus Hill PhD. had resigned from his last position in Dallas in May of 2015 after it was exposed that he was offering students academic make up credit for floor mopping. By the time you throw in relocation expenses, this is a very expensive solution to the problems at Meadowdale. In the meantime, she’s stripped Lawrence of responsibility over anything and has him in a closet in the far corner of the first floor next to some IT equipment with a schedule saying that he has to be at his desk from 8:30 to 4:30 with no more than a half hour for lunch. He’s still making $102.5 K a year. He’s a proven principal.

There isn’t a single DPS employee that won’t vouch for Mr. Lawrences pre-Corr work ethic. Not only was he known to be in the office earlier and later than most, he’d work weekends as well. And, if there was a sporting event, he was there too. In fact, when you used to drive by the district parking lot at 8:30 at night most nights pre-Rhonda Corr, and you knew who drove what, you’d usually have seen Ward’s Volvo SUV and Lawrences’ car in the lot. Now, it’s empty.

Resetting the doomsday clock

It’s September 14th, my birthday. At 3:25 in the afternoon I get a call from Rhonda asking me to look over the press release that the district is preparing to send about the single “A” they received for the 2016 report card. It’s in Annual Yearly Progress- and it’s the only A that mattered. It meant the 2 year countdown to state takeover was now reset. Jill Moberley had written her version- and Corr didn’t feel comfortable with it. Could I take a crack at it.

I don’t have any of the actual data to work with- just what Jill included. Her headline: “Dayton Public Schools receives an A for student growth” and then a meandering mess of stats that no one cares about and fake quotes. I get to work. In 30 minutes, I’ve rewritten it, added some Cleveland flavor to it to make it sound like Corr actually has a heart, and send it back. My headline: “Dayton Public Schools resets takeover countdown”- what appears in the Dayton Business Journal is my release. People compliment Jill on her release, she says “I decided to try something a little different this time.”

No payment arrangements made, no bills issued.

This news barely hits the streets and next thing in the news, a new DPS teacher with an incredible vitae- gets arrested in Edwin Joel Brown school- for allegedly raping a child. DPS can’t buy a break, but, they think the best thing to do is keep stressing it wasn’t one of our students, we barely know the guy. The problem is, this isn’t the first sex offender news of the year, a Ponitz employee, who didn’t have a valid teaching certificate had been caught up in a prostitution case. Help is offered, but not accepted on this one.

One last thought: the A that saved the district had nothing to do with the new administration or leadership. The academic plan that got the district an A was written mostly by Lisa Minor who is now in Trotwood, and David Lawrence who is in purgatory.

The Marketing Bid Status

At this point, we’re a week from the award for the “comprehensive marketing services” contract which was supposed to be awarded on September 20th with work to start on the 21st.

I’m feeling pretty confident. Here I am, being asked to do emergency PR help. But, I’d also seen the email of who my competition was. Corr had told me that there were 5 bidders when I’d asked. But, here’s the part I’m struggling with, before the bid was turned in, after my father had died, I was taking my mom to Ben & Jerry’s on Brown Street to help fatten her up. I ran into Rhonda coming out of the Pine Club with friends of hers. I’d introduced my mother to her- and she’d asked how I was doing. I’d responded, I’m stressed out, working on this RFP from hell- her response to me, was “don’t worry, I want to work with you- this process is just a formality.”

I had come into the office the next day and told my staff. I wasn’t happy about it- because I don’t think things should work that way. I believed in the strength of our proposal. Others who have looked at it who work in the district, in the field, all thought it was outstanding. But, after years of trying to get federal contracts, it had become clear- RFP’s are usually issued AFTER the buyer has the vendor picked. For once, I was going to shut up and let it ride. Dad had died, I’m struggling with taking care of mom who is slipping into dementia, it’s about time something came my way. And, I know I’d do a good job.

Come the weekend before the award, I spend Saturday night writing the press release for the district to issue when they post the contract to Board Docs on Sunday- 48 hours before the board meeting Tuesday. I send it off- it mentions Jill’s retirement. It talks about why they picked The Next Wave and the expectations. I send it to Corr. When Board Docs comes out on Sunday- with no mention of the contract- I immediately write Corr asking WTF? You can’t slide this on at the last minute- it looks shady, and if there is one thing I don’t want to start out with is some sort of idea that this was snuck in. She has no answers to why. I research and find the State doesn’t have any requirements about 48 hours notice on contracts, but apparently DPS does. Doesn’t matter, it’s not happening now. In fact, Corr admits she hasn’t finished her review and rating of the 5 submissions.

The problem with an RFP, especially one with timelines and implementation schedules- is that the dates matter. Your request, my offer, make up a contract. If the dates aren’t right- it just doesn’t free flow into the next quarter. Especially with schools that run on a half a year schedule.

Crisis

November comes. School has already been going along for two months. Teachers and students have formed bonds, expectations set. Rhonda tells me that she’s got a plan to fire everyone downtown and make them all re-apply for their jobs. She doesn’t know what half of them do. This is in central office- well away from the classroom. I’m pretty sure I can name a few people that need to go.

After me pushing at the October business meeting for them to award the contract to someone, and that it was disrespectful to small business and to the community and to the leadership including the board that tasked purchasing with hiring someone, they finally act on Nov 1. I’m at the meeting. The board is asked to waive the 48 hour rule to award the contract to the Ohlmann group. Ron Lee makes the motion, Dr. Baguirov complains about how the numbers don’t add up, how does a firm (mine) with a 2x Pulitzer Prize winner and is Veteran Owned not score higher. Why are we always giving contracts to the big company and in this case with the highest bid. The motion doesn’t get a second. Ohlmann had the contract in it’s grasp for a few hours- and gone. I get the notification from purchasing about this epic fail 20 hours later. The first communication at all from them.

But, now, the district has to make cuts. It seems they’ve lost 500 some students, which means somewhere between 3.5 and 5 million dollars won’t be there. We hear reasons that just help the district dig a deeper hole- “the stabbing at World of Wonder” caused it was the worst- straight out of Dr. Baguirov’s mouth. And while that story made headlines because it was on the school security cameras and in broad daylight, there was also a gun brought to Wright Brothers within a week and fights and other stuff that goes on all the time. You don’t need to bring any of that up.

Corr says if every principal just went out and recruited 15 students we’d be fine…. in November…. with what materials? With what story- “we got a single A and a bunch of F’s.” The community half buys this line of malarkey. Corr promises once again, cuts will be kept as far away from the classroom as possible.

Until the list comes out and a ton of para-professionals are all getting pink slips.

Para pro- what? You mean they went to jump school and are Airborne qualified? No- paraprofessionals are teachers aides, they come in many varieties, from bus aides, to handicapped student aides, to one-on-one coaches in the classroom. We have some that have been doing that hand holding for as long as 30 years. They don’t do it for the money- the most they could make is about $25k a year. Most of them have at least 2 year degrees and have passed their PRAXIS exams. The best part- is they aren’t paid out of general fund money- they get their money from the feds- Title 1- money for urban disadvantaged kid interventions. And, if you ask the instructional leaders of the district, the principals, the para-professionals are the ones who helped the district get the A in annual yearly progress. Without the chrome books.

Board Member Joe Lacey was at Kiser PK-6 the day the cuts came out- and he said “well where do you think the money came from to pay for the computers?” Never mind it takes a para in the room working with a teacher in order for those computers to be up and running- and in Kindergarten- where kids have never used a mouse- it can take as many as 5 para professionals to get the whole class online and working.

But it doesn’t stop there. The same day the para’s get cut, Karen Lombard gets her pink slip. She’s in tears. She’s been working in the district for 26 years, she’s known as an expert in her field, not just locally but nationally. She’s the one who made DPS preschools, all 14 of them, top notch and worthy of the vaunted 5 Star rating. In 2016 the Dayton Association for Young Children named her the “Administrator of the Year.” Principals who count on her to manage all the compliance issues and keep the pre-k thing on track are devastated. Tuesday comes, and Corr has been told she’s made a mistake. Someone calls and tells Ms. Lombard “we had a change of heart, would you come back?” She agrees. She’s not supposed to speak about the Friday firing- but, just like the internet, once something happens in a Dayton Public School the grapevine doesn’t forget or just stop.

At the Board meeting last week, parents, paras, teachers come out and the board goes into executive session. They have to do it early, even making their guests wait. The people engage in the most amazing spontaneous group therapy session I’ve ever witnessedI run the camera. The board scolds a parent. I’m sure she’ll be at the meeting tomorrow, Nov 17, 2016 at 5pm with a few hundred friends to battle back. It was uncomfortable to watch.

Joe Lacey has no problem with firing MariJane Recob, director of the Challenger center at Kiser. He calls her a “museum curator” and says that he thinks that certified teachers are what make a difference. Even though he’s the longest serving member of the board, he seems clueless that not only was MariJane teaching before he put on his first speedo, she was doing STEM before anyone knew what STEM was. Board Members McManus and Taylor try to save her from the axe that week. Of course, they had very little time to prepare, because as usual, Corr can’t get her act together- the list was posted about an hour before the meeting. Also gone were Toni Perry Gillespie and Richard Melson- two people I never thought were good fits for the district. Melson likes to be called Dr. Melson, a salutation that leads people to believe he’s a PhD or EdD- but, no- it’s a divinity degree. He was a director of IT who never heard of open source software, and was responsible for directing the district into a very expensive proprietary piece of software called SunGard which is an expensive enterprise solution for running a district.  Gillespie is part of the Monarchy of Montgomery County- and was hired as a coordinator of Community and Family Engagement, yet didn’t do much of either.

Jill Moberley and Ken Kreitzer hard at work at Coffee with the SuperintendentIt was her office that set up the “Coffee with the Superintendent” last Saturday at Ruskin Elementary School. I attended for a part of it. If they had competent PR it would have been considerably different. I’m not going to spell out how to do one of these events, but ideally you have a presentation that knocks peoples socks off with your vision of the future to begin, and everyone leaves with a happy handout recapping the plan and gives them something to share with their friends and neighbors. None of that happened. Jill Moberley and Ken Kreitzer were both there. No, they weren’t filming, no they weren’t taking notes- just standing on the sidelines, playing with their phones.

The Superintendent is asked for an actual attendance figure. This is something Lori Ward could recite in her sleep. Corr’s answer was “thirteen thousand something.”

When asked about classroom size limits, she had to refer it to the principals in the room for the answer.

Learning to count

Remember, all these cuts and disruptions a few months into the school year are being driven by a “drop in dollars due to decreased enrollment.” There is one problem, every student that leaves the district has to be accounted for. It’s an exit interview. You have to track it to the state. We’re saying we lost about 450 or so, but no one has the report. A report that says “this many 7th  and 8th graders went to the STEM school from Horace Mann and Wright brothers” when the school reconfiguration for middle schools happened. Or, we had lost a bunch to the middle school that DECA just opened downtown. Nope- no reports. No facts, no figures- but, remember, Corr said cuts would be far away from the classroom and if we just recruited students, and if we had better marketing…

This drop in enrollment and dollars is driving a RIF- reduction in force. It is the excuse you have to use to cut people who’ve signed contracts or are covered by union contracts. You also have to eliminate the position as part of a RIF- for instance you can’t RIF David Lawrence who has a contract through 2018 if you gave his job to three different people- two of which you hired in (Dr. Libby Lolli and Dr. Markay Winston).

And if it isn’t already bad, Dr. Baguirov is proud of himself for hiring an internal auditor to cut out waste. As the sole Republican on the Board- it’s his job to always go on about cutting government waste. The board lets the auditor go up on November 1, and present a whole list of things he identified as waste- just handing negative publicity and generating the easiest “DPS is incompetent” story Dayton Daily news reporter Jeremy Kelley ever had to write. So, not only can’t we hire enough bus drivers or get your kids to school, we also can’t stop them from taking lunches or using the bus for personal trips.

Then, this morning, the whole thing turns into a joke. Now, we’re still going to fire 30 paraprofessionals, but we’re going to hire 30 certified teachers with Title 1 money. We’re not really broke after all.

On Tuesday, DPS school board president Adil Baguirov added a new wrinkle to the process, saying the district plans to hire more teachers that will make up for the cuts of classroom aides, also called paraprofessionals.

“Instead of paraprofessionals, who are not certified and often don’t have college degrees in education or related fields, DPS now plans to have 28 new teachers, one for each building, to augment data-driven, modern, research-based education,” Baguirov said.

It was not immediately clear how the staff moves — layoffs of 20 administrators last week, an estimated 40 total cuts to be voted on Thursday, and the 28 hires that Baguirov mentioned for the first time Tuesday — fit together financially.

District officials have said millions of dollars in cuts per year are necessary because of an unexpected drop in enrollment that will lead to less state funding.

Classroom aides generally max out around $25,000 per year, while certified teachers in Dayton make between $38,000 and $71,000. Baguirov said those new teachers would be paid with the same Title 1 funding stream for low-income students that paid the 32 or 33 laid-off aides.

DPS Assistant Superintendent Elizabeth Lolli said the Title 1 money from the laid-off aides would also be used for professional development on blended learning, literacy and teacher leadership.While state money is expected to decrease midyear for DPS because of a drop in enrollment, federal Title 1 funding is basically constant until next school year, according to the Ohio Department of Education.

Source: DPS may lay off 3 teachers, 30 aides

Newsflash-  somehow, the count of missing students is off. Not a little, but hundreds. Somewhere we went from having solid numbers and accounting, to flying by the seat of our pants. Here DDn confirms the numbers weren’t legit.

The people directly responsible for these numbers: Treasurer Hiwot Abraha and Dr. Sheila Burton. Two of Corr’s trusted confidants. One other person to look as part of the inner cabal is the district attorney, Jyllian Bradshaw (nee. Guerriero) who worked with the hired firing hands.

Superintendent Rhonda Corr said last month that she brought in two outside consultants to do a review of district staffing levels and efficiency, helping shape the job cuts and realignment. Corr said the consultants were Deborah Heater, who spent years leading human resources efforts for Cincinnati Public Schools, and attorney David Lampe of Bricker & Eckler.

Heater’s company was paid $19,800 for its work on the “rightsizing” initiative. The contract was technically with the Montgomery County Educational Service Center, with Lolli as a signatory.

The funny thing is outside of school or government jobs Heater can’t stay put anywhere much over a year and she has her own consulting firm and apparently works at another consultant as well. Reading her Linkedin Profile is a laugh a minute with “I” being the focus of everything.

Was there an RFP for the henchman? Nope. And why the sneak around through the MCESC? Maybe because the new Sheriff in town needs someone to blame when it all goes seriously south? Deniability is always the fallback for weak leaders.

The Dunbar fiasco

While much of the focus of the sixth floor is on educational achievement, one thing Dayton Public is known for is strong football and basketball teams. This year was no different with Dunbar’s football team going to State. Only one thing went wrong, the last two games the coach played an ineligible player. At the November 1 board meeting, this was a topic of discussion. The head of the district security, former Dayton cop, Jamie Bullens was there after conducting an extensive investigation. The discussion turned interesting when Board VP Sheila Taylor wanted to know how we prevent things like this. When study tables were mentioned, a staple of college programs, this was news to Taylor and she was asking why it wasn’t standard practice? This brought venom from Lacey who called her and the rest of the board out for even suggesting athletes deserve any kind of special treatment or extra help.

Corr got on her pedestal talking about how this “hurt children” and she was demanding resignations from two people. She had one in hand and was waiting on the other.

We’re not sure what she was asking for- the football coach or the athletic director, who is also the head basketball coach and a Dayton Legend, Pete Pullen who has now resigned as AD for Dunbar, but she was asking for his complete resignation on the first day of basketball practice. Had she pushed it, she would have been hanging from a rim, and not because she just dunked the ball.

Let’s see, play an ineligible player and you have to resign. Don’t follow board direction to hire a marketing firm- keep your job. Buy $330K of software that your students can’t use- keep your job? Don’t properly get the master schedule done at a high school and the principal quits- and keep your promotion. The list goes on.

The big money questions?

The district took a strange stance on Issue 9. The end of the happy loving relationship between the board and the Dayton City Commission happened in early August when both the city and the school board were headed to the ballot to float a levy. DPS backed down, even though the city was now going to encroach on education by funding the quasi-public organization “Learn To Earn” with unfettered money for 8 years to go to pre-school. The pre-school promise will get about $4.5 million every year- of which they get to keep 20% or $900K for their salaries and overhead. Not a bad deal. Poor school board members are capped at $5K a year. DPS board, which meets more, longer and seems less effective than any other board in the county according to Dayton Daily News reporter is effectively working for free.

Not fully understanding why the district wasn’t making a peep against Issue 9, on my own I dug into it and found where the money was coming from, and decided to make a few videos to try to steer people away from voting for it. It didn’t make sense to be throwing so much money at a private org with no legitimate oversight that can dole out money to private schools, charters, and even home schoolers. No income restriction. Flat out discretionary money. I thought with that kind of cash we could do something to really make a difference, roll out city wide wi-fi so that the kids could go home with their chromebooks and continue their learning. The short video had 15,000 views on Facebook in 4 days. Some board members appreciated the work – and saw what real marketing looked like.

One board member thought that by working with the City we’d have a seat at the table. Little did they realize, the table isn’t in the same room as the big boys. Another board member, may have financial connections to a pre-school, and could benefit from Issue 9 money floating their way. None of this made sense- and most importantly, this was an ideal time to be talking about the districts own 5 star free preschools that aren’t at capacity- not a peep. Was their a written guarantee of support from the people backing Issue 9 to throw money toward the DPS levy next spring? Or was it more like the kind of deal Dayton did with Kroger for the new Wayne Avenue store that never materialized?

Remember one of the big donors to the Issue 9 campaign was CareSource? $25K, in the pre-election report. They bought the old Patterson Co-Op land for a cool million from the board recently and immediately turned it over to the Port Authority so they wouldn’t have to pay taxes. Had this board had any competent legal help, or just a modicum of common sense, they would have put a deed restriction on the real estate that it couldn’t ever have it’s property tax abated. But, we only tax the poor people in Dayton anymore- and the ones who can’t vote.

Morale and the moral of the story

In my business, long ago, an agency defined advertising as “Truth Well Told” – a slogan that is probably even more important today than it was back in 1912 when McCann Erikson trademarked it as their credo. We seem to be missing a whole lot of truth in Dayton Public Schools since the arrival of Rhonda Corr. And while there are always two sides to a story, I put my faith in my long standing connections in the community. There are people all over this city who in front of the powerful- say, “that Esrati is crazy”- because in Dayton, you need a herd to be heard (a quote I heard early on from former Dayton Planning Director Paul Woodie) but in private, they call me, tell me the dirt, and ask me to do their dirty work.

It’s a thankless job. The strangest thing happened tonight as I was writing this. At 8:31 pm, Rhonda Corr called me. She can’t figure me out. She wasn’t happy that she saw me comment on Facebook that she had been fired in Chicago in the wake of the BBB debacle. She calls it laid off. We had a long talk, where she reiterated that she wants to work with me and my firm. That she sees something special there, but, I seem to turn on people. She said she had been warned, extend me an olive branch and you’ll get hit with it. I told her it was odd timing- I was 6,700 words in on an post about her and the district. Trying to set the record straight. As to her being fired or laid off, I wonder if it makes a difference what she calls it when she does the same thing to people here- proven people? Long time employees?

She talks about the building principals as CEO’s of their buildings. They are the true instructional leaders in the district, the master teachers. The ones who are held responsible for what learning goes on in school. When you have a 17 year district veteran saying this in the paper, you know something is seriously wrong with the changes:

Kiser Principal James Fowler understands the need. “We’re going to rethink how we deliver services based on them not being here,” Fowler said. “They make our 1-to-1 technology work. … It’ll be a big loss. They’re just so valued.”

Source: DPS may lay off 3 teachers, 30 aides

That is from a former Air Force Major, a guy who toes the company line. The board may think they are brilliant, but if they opened up an anonymous chat room and asked the 30 building principals to give honest feedback about the Superintendent and where the district was going, they’d leave enlightened, and would reconsider keeping her here.

That the district’s doomsday clock isn’t ticking down the final two years of their rule has given them a false sense of security. Without major changes in the way the district delivers education, without absolute community buy in, without the full support of the unions who are all ready to stage a walk out or sit across the table and say “really? are you dreaming?” this district will be right back in the same situation in another year.

And Corr still thinks I’m the problem. I’m too abrasive or something. People said the same thing about someone people think I look like- Steve Jobs. I didn’t make this mess. I’m just the observer. The real test will come in approximately 17 hours when the board has its business meeting and parents, paras and teachers and community activists and political types converge on 4th and Ludlow.

I can see the signs now- “I’m not Fond’a Rhonda” “Show Corr the Door” “RESIGN” or “Rotten to the Corr” and they’ll want answers.

How did you go from controlled mediocrity for so many years to this tornado of turmoil? There are only 9 people who can be held accountable, the 7 board members, the treasurer and the Superintendent. In Ohio, you can’t recall a school board. The board hires and fires both the Treasurer and the Superintendent. Both have failed to give us honest answers causing the district to turn into a circus.

As I was leaving the Coffee with the Superintendent om Saturday, I heard one girl say to her friend “no wonder this district can’t keep teachers.” And here we are mid-school year, firing 30 classroom aides, based on bad data, saying we are going to hire 30 new reading intervention specialists mid-year, and put them in place. Even in spring, finding 30 qualified reading specialists is incredibly difficult.

You know what’s even more difficult? For this board to put their big boy pants on and realize they made a huge mistake. They could cut Corr, reduce the number of pending lawsuits immediately, start re-assessing the layoffs under a competent superintendent who knows the district, the players and who would have the support of a large majority of the current principals: David Lawrence.

But, that would never happen, right? They said that about Brexit and Trump. 3 for 3 anyone?

 

 

 

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Dayton Public Board of Education hangs out the “you’re not welcome here” sign

This Saturday, from 9 to noon, you can go have coffee with the new Superintendent of the Dayton Public Schools at Ruskin School. If you have a neighborhood organization, she’d love to come out and talk to you and tell you all about her master plan for turning our district around.

Come to a board meeting, and try to talk to the board about your concerns: get a smackdown, not just from one board member, but at least three.

Be a guest from Columbus who is invited to the meeting to speak about your “coaching initiative” and be told: Welcome to our meeting, we’re going into executive session, we’ll be back in an hour” and get to sit on your thumbs for at least an hour and a half while they meet in a back room.

Be a concerned parent, para-professional, teacher, principal, concerned citizen? Don’t bother to come at all, we only listen to you once a month, and this ain’t that meeting. In fact, we’ll rap your knuckles, berate you, call you names and tell you six ways from Tuesday that we don’t really give a flying rats behind what you want to say to us, we know what we’re doing and you don’t.

Don’t believe me? Watch the entire video. Yes, I realize it’s two hours and forty minutes long, but, we work hard for you by having more meetings, longer meetings, and less citizen participation than any other school district in the county (according to a journalist who covers many of them). Oh, yes, we’re also the worst district in the state. (tip- watch it in the Chrome browser and install this extension so you can speed up the video without sounding like chipmunks.)

I’ve already written about how remarkable I thought it was that the citizens got together during executive session to make a list of their issues. What I failed to mention was that the new Superintendent wasn’t in the executive session with the board. The only time that normally happens is when the board is discussing her future with the district. Could it be that Corr is about to be shown the door? Or are they about to extend her 1 year contract for 3 years, even though her main contribution to the district this far has been F.U.D.

Ostensibly they were discussing the layoffs of the 20 people that were presented for termination. Never mind that they were ambushed with this list an hour before the meeting and would have to waive the 48 hour rule to act  on it. Never mind that it was a surprise to the board that there was an internal replacement for the director of the Challenger Center for a position that a few board members tried to delay termination of. In case you don’t know what the Challenger Center is, it’s one of the jewels of Dayton Public, one of 50 in the country (1 per state) and it was STEM education before anyone knew what STEM was. Watch Joe Lacey publicly demean MariJane Recob, its director, a long time district teacher who was widely loved, and ran the district Science fair for years, as a “museum director” and saying she wasn’t worth as much as a “certified teacher.” Not only are you firing her Joe, you’re being an uniformed @$$.

It would seem that no new organizational chart exists, and no consultation is going on between the superintendent, the HR Director and the building principals who the superintendent likes to call the CEO’s of their buildings.

As if morale wasn’t already at an all time low due to the way these firings and reductions in force are taking place, while the board is in the back room, the concerned stakeholders are sharing their stories- including veteran teachers who say that they told their kids who are now teachers to go work anywhere else but Dayton. The fear is real. The insecurity at all levels is causing more distraction and defections than it’s possibly helping. And, yes, while we may have way too many administrators in the district- as Dr. Baguirov spends considerable time explaining, we seem to have no time to hear the people that they represent.

What was even stranger, was that the Superintendent and some of her team were all moseying in and out of the room while the group therapy session was taking place. Instead of joining in and listening- they had other things to do. I’m pretty sure that had the board hired Dan Schroer (who was snapped up by Springboro) he would have been in the circle, taking notes.

As if that’s not evidence enough of a disconnect between administration and the community, last night, the district held it’s annual Lucia May Wiantt District speech contest. Usually, the superintendent and many of the top level administrators would be there. This year, none were.

Remember all the hub-bub about a month ago when the Principal of Meadowdale quit after sending out a scathing email critical of the administration? It would seem newsworthy to mention that the district had hired a replacement, don’t you think? That either I, Jeremy Kelley of the Dayton Daily news, or many of the employees of the district would take note of a new hire? Or that board members would know it happened? Hah.  Please welcome to Dayton Donetrus Hill, Ed. D. who was hired in at $95K a year according to a document that wasn’t on BoardDocs when I left to film the meeting. A quick bit of googling Dr. Hill and you find that he was at the center of “Mop Gate” and he resigned from his last high school job at Yates High in the aftermath. Note this is higher pay than all but 2 principals in the district.

Rhonda Corr likes to use “process” to justify her decisions. A purchase order for $500 for the Men of Color initiative was held up because it hadn’t been properly requested, yet, it seems almost every week they are waiving the 48 hour rule in order to carry out her orders. The contract for “comprehensive marketing services” that her organization put out to bid was rejected by the board when it was presented for approval 6 weeks after it was supposed to go into effect. The board president openly questioned her process in selecting the highest bidder and the scoring. (full disclosure, my firm, The Next Wave was one of 5 bidders).

The next board meeting where the public is allowed to speak, will be next Thursday, November 17th.

Expect overflow crowds and to see people with signs saying things like #rottentotheCorr and “I’m not fond a Rhonda” or “Show Corr the door.”

Don’t expect the board to listen.