The Foundry closed- because “Originals not wanted”

The problem with branding is that it doesn’t mean anything if your actions don’t fit your words. Case in point: The Foundry, like the Asylum before it- was the kind of large club that attracted young people to Downtown and the “entertainment district.” Both were hassled, and then shut down by the city through liquor permit revocations. I’m not saying that I approve of underage drinking, fights, or any other kind of criminal behavior, but there has to be a better way to manage this.

Of course- the Dayton Daily News just figured out it was closed (so much for being an information source):

The location that was self-billed as Dayton’s largest nightclub currently has several pieces of plywood covering its name.

So what’s up with The Foundry? | The Lounge Lizards

Neither club was close to residential living (yes, the Foundry backed up to the Cannery- but, that was probably where a lot of its customer base lived). Both were in “Industrial” type buildings. Both catered to what would be the “creative class” but not the “creative class” that Richard Florida idolizes- you know the whole “perception/reality” duality.

So, while Dayton may start saying “originals wanted” just remember these are the same people who didn’t want a skate park anywhere near Riverscape, a group who would rather build another faux downtown in “ballpark village” complete with more “Big Box” retailers on the Parkside homes site- than build some sort of open recreation area “sportsplex” or truly unique attraction on this prime real estate visible right from I-75.

Saying “originals wanted” is not the same as embracing and actually welcoming them. Typically “originals” should make us a little uncomfortable, push our horizons out, make us think about things in a different way. So far, Dayton hasn’t shown any kind of action to say that they truly are ready to accept anything other than a “tried and true” canned solution: Including Dr. Florida’s whole “creative class process” and hiring a firm from Nashville to brand us.

You have to embrace what you have first- then welcome even more- it’s all about getting comfortable with change – and change can be very uncomfortable.

Thoughts?

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