After the smoke cleared from the shit-show that pretends to be a school board meeting last night, a week after they hired The Ohlmann group to manage their marketing starting last Wednesday, there was one really important new program launched by DPS, led by Dr. Markay Winston.
You didn’t see it in the Dayton Daily news, because the story was the controversy over buying out former Chief of School Innovation David Lawrence for “over $200,000” because Rhonda Corr is our own version of Donald Trump- if she doesn’t like you- you’re fired (except as much as they try to turn their board meetings into reality TV- this is a government organization that actually enters into legally binding contracts that have to be honored. Corr and the board will have to deal with this issue again when either this board or the new one, decides to dump Corr and she wants her contract bought out).
So what was this big news that didn’t make the news, or get a proper PR roll out? The program that isn’t on the DPS website, the one that can’t even get the meeting time published correctly?
DPS is starting a home school e-learning program where students can enroll in DPS and get a DPS diploma, and participate in DPS extra-curricular activities, get a DPS supplied computer, and even get free wi-fi.
The rest of the students, who are using their new 1 to 1 computers in school, and may be able to bring them home next year (I’m on the technology steering committee and have been pushing for this from day 1), will not get free wi-fi. However, Dr. Baguirov who likes to take credit for rolling out the program in record time, under budget with amazing success says they are still looking at costs for providing mobile hot spots to students who don’t have wi-fi at home, but the costs are high.
Winston had a lame deck Dayton Innovation Virtual Academy Board Presentation Feb 21 2017 which was clearly not done by a professional marketing firm. Had the board known what an ad agency does, this would have been rolled out in a way to get free press, and make a big splash- instead of the headlines being about another Rhonda Corr failure. See the provided slide image- does that look like an exciting new program you’d want to enroll your kid in? Does it look like it’s run by professionals? None of the other slides in the deck could stand on their own as an explanation of what DPS is doing.
E-schools as they are run in Ohio are a scam. If they were compared to the worst public schools, and the worst charter schools, comparatively- they make the worst public schools look like Harvard. Virtual schools are virtually unregulated and the results are a mixed bag. The largest, ECOT- the “electronic classroom of tomorrow” is bigger than Dayton, but has graduation rates that make DPS look awesome:
With its most-recent graduation rate of 38 percent, few districts in the state rank lower. Only 35 of the roughly 700 traditional school districts and charter schools that serve high-school students have a worse outcome, and most of those are other statewide e-schools and charters that exclusively serve dropouts.By comparison, Columbus schools’ most-recent graduation rate was 77 percent. Cleveland’s was about 64 percent.
Phillis said it’s astonishing that ECOT continues to escape the scrutiny of lawmakers despite meeting only three of the 24 possible state testing and graduation standards, receiving F grades in all but one category. ECOT got a D in the performance index, which is an index of state testing performance.
Source: Popular ECOT poor performer
However, while DPS keeps bragging about their single non-F grade, an A in annual yearly progress, at least ecot has a D in state testing performance. We all know the saying “when you’ve hit bottom, the only other direction is up” is the true meaning of that A- not that they are successful.
Even though my firm didn’t win the marketing bid- I think I’ll still do the job that the people they hired didn’t do- properly promote this new program.
The information sessions for Parent Information Sessions DPS Virtual Academy will be as follows:
- Northwest Library: 2410 Philadelphia Dr
Feb. 27 from 10 am – 12 pm (West)
- Board of Education Community Room
Feb. 28 from 4-6 pm (Central)
- Burkhardt Library: 4680 Burkhardt Ave
March 7 from 10 am – 12 pm (East)
- Madden Hills Library: 2542 Germantown St.
March 9 from 4-6 pm (West)
Make sure you tell them where you heard about this new program if you chose to go.