“Life Happens Here” vs. “Get Midwest

We spent $900K with the Congressman’s wife and got “Get Midwest”- the Dayton Chapter of the American Marketing Association is hosting the repositioning campaign for Cincinnati. I’ll be there- will you? Life Happens Here: A Marketing Plan for Downtown Cincinnati…

Dayton Patented, Originals Wanted blows “Get Midwest” out of the branding game

Penny Ohlman Neiman owed the City of Dayton a winner after their last branding effort gave us the 4/color (when 4 color printing would still break the bank) stupid “City of Neighbors” mark with the name of the City all…

Get Midwest” price rises again- more tax dollars involved

You read about Beverly Shillito and her dual role as Dayton Development Coalition board person and co-owner of Real Art here last Wednesday: Connect the dots: Dayton Development Coalition Board- hire your own, no-bid And then on Thursday, I diagrammed…

The answer to “Get Midwest

I own an ad agency- just like Lori Turner. It’s called The Next Wave. I’ve been in the business since 1986 and running this one since 1988 (opened the doors to the building I rehabbed in 1990). We’ve done branding…

The $300,000 question: Get Midwest Goes Bye-Bye?

Now that Lori Turner and Turner Effect have gotten paid $300,000 and resigned the account, several people asked me today: what next? History tells me that it’s time to do some housecleaning at the Dayton Development Coalition. This reminds me…

Get Midwest”- A generic campaign that is guaranteed to fail.

DaytonOS announced the development of the “Get Midwest” campaign long ago, and I mentioned then that this was a doomed campaign, created by Representative Michael R. Turner’s wifes firm, The Turner Effect. After meeting with Maureen Patterson of the Dayton…

Let there be light. A video about Dayton’s misplaced priorities

First there was CityWide development- a quasi-government organization that sucked up tax dollars to fix up a house here or there. 30 years later, it’s a fricking bank, building spec buildings that it rents for sub-market rates and hurts local…

Dayton media bias called out

Remember when a guru was going to buy the old Society/Key bank building for half-a-million dollars at auction, and the Dayton Daily News crawled up his legal behind with a microscope, questioning everything about him? I do. I wrote about…

Mike Turner, Hypocrite

It wasn’t a problem when Mike Turner’s wife got a no-bid contract from the Dayton Development Coalition to give us the wildly expensive and horribly flawed “Get Midwest” campaign. It also wasn’t a problem that his wife did work under…