regional branding

Dayton Patented, Originals Wanted blows “Get Midwest” out of the branding game

Penny Ohlman Neiman owed the City of Dayton a winner after their last branding effort gave us the 4/color (when 4 color printing would still break the bank) stupid “City of Neighbors” mark with the name of the City all catywampus. (update- PON didn’t do the work- they are just implementing it) Today- they (NorthStar Read More

Cleveland, Akron, Canton, Youngstown get what Dayton, Xenia, Springfield, Troy etc don’t.

I was driving out of Cleveland yesterday and saw this banner. Apparently Cleveland, Akron, Canton and Youngstown are getting the concept of regionalism better than Dayton, Centerville, Kettering, Huber Heights, Trotwood, Oakwood, Moraine, Beavercreek, Harrison Township, Miamisburg, etc… Not only is it a brand that registers- it is their version of “Get Midwest”– and it Read More