regional branding

Dayton Patented, Originals Wanted blows “Get Midwest” out of the branding game

Posted on August 6, 2008 @ 6:35 pm by David Esrati

Penny Ohlman Neiman owed the City of Dayton a winner after their last branding effort gave us the 4/color (when 4 color printing would still break the bank) stupid “City of Neighbors” mark with the name of the City all catywampus. (update- PON didn’t do the work- they are just implementing it) Today- they (NorthStar Read More

Category: big ideas for Dayton OH, Dayton's future, Dayton's low self-esteem, Economic Development in Dayton OH
Tags: Branding Dayton, Dayton Oginals, Get Midwest, Penny Ohlman Neiman, regional branding

Cleveland, Akron, Canton, Youngstown get what Dayton, Xenia, Springfield, Troy etc don’t.

Posted on April 21, 2008 @ 9:19 am by David Esrati

7 Comments | Print This Post

I was driving out of Cleveland yesterday and saw this banner. Apparently Cleveland, Akron, Canton and Youngstown are getting the concept of regionalism better than Dayton, Centerville, Kettering, Huber Heights, Trotwood, Oakwood, Moraine, Beavercreek, Harrison Township, Miamisburg, etc… Not only is it a brand that registers- it is their version of “Get Midwest”– and it Read More

Category: big ideas for Dayton OH, Economic Development in Dayton OH, Turner Effect
Tags: Cleveland Plus, Dayton, Dayton Development Coalition, Get Midwest, regional branding, regionalism

Recent Comments

Categories