We spent $900K with the Congressman’s wife and got “Get Midwest”- the Dayton Chapter of the American Marketing Association is hosting the repositioning campaign for Cincinnati.
I’ll be there- will you?
Life Happens Here: A Marketing Plan for Downtown Cincinnati
Summary
We’ve all read case studies of company turnarounds, but what about a “downtown turnaround?” Is it possible to improve attitudes and perceptions about downtown Cincinnati? Enough to make an impact on the number of visits to downtown and how much people spend?
On Tuesday, January 11, Dayton AMA welcomes Mindy Rosen, a fellow AMA member, who will describe downtown Cincinnati’s repositioning campaign called “Life Happens Here [1].” Mindy will take you through the process beginning with stakeholder collaboration, research, brand equity review, strategies, tactics, metrics, creative executions and sponsorship.
She will give an insider’s take on the highs and lows of “connecting with the urban mindset person” and the ongoing struggle to track success.
Mindy is the Senior Vice President, Communications and Marketing for Downtown Cincinnati Incorporated, a not-for-profit business organization with a mission to build a dynamic metropolitan center valued as the heart of the region. DCI achieves this mission by focusing on these key areas of service: Clean, Safe and Welcoming; Communications and Marketing; and Business Retention and Residential Recruitment.
Lunch will be provided.
Check-in and networking begin at 11:30. The presentation will start at 12:00 Noon.
WHEN: Tuesday, January 11, 2011 (11:30pm – 1:00pm)
WHERE: Iams Imagination Room inside Kettering Family Education Building
Carillon Park 1000 Carillon Blvd., Dayton, Ohio
FEES: $25 AMA Member*
$35 Non-Member*
$10 Student
* a $3 discount will be given if paying online via PayPal or Credit Card
ATTIRE: Business/Business Casual
Maybe all the economic development officers in Montgomery County will come- and they’ll have to move the event to a much larger hall- like the Schuster Center :-)
Unlike Dayton, Cincinnati actually has a somewhat intact and interesting downtown to work with, that still has committment from the local business community, both financially (see 3CDC) and in that major local corporate HQs are still located downtown.
BTW, the WSJ has a good article on how downtowns are the hot new preference for younger workers (duh):
http://online.wsj.com/article/SB10001424052748704058704576015660618563654.html?mod=WSJ_RealEstate_MIDDLETopNews
Regionally, the cities that are seeing an increase in downtown occupancy vis a vis suburbia are Pittsburgh and Louisville.