Sally Hogshead

The new wright state logo not done by YorkBranding or Push Inc showing Wright State leadership under Dr. David Hopkins
The 7 Triggers for Fascination

Booty shorts: what product are you selling?

Today I’m trying something new. I’m writing something for my kids. I have 2 girls, currently 9 and 13. The older one (M) seems to have great desire to hang her derriere out of the bottom of her shorts. I’m approaching this from an advertising perspective since that’s what I do to put a roof Read More

“Super Committee” and “Rebound”- semantics for stalling the inevitable

The “Super Committee” has now failed and the stock market dropped. We’re in a tizzy over imaginary actions that never happened, caused by something that wasn’t. The Dayton Daily News proclaims housing is rebounding in Dayton today. Really? How do we come up with these superlatives without any real justification? I was having a short Read More

A free book that might help you get a job you love

For the last 3 or so years- every time a friend got fired, downsized, laid off, or was searching for a job that would make them happy – I’d hand them a copy of “Radical Careering” by Sally Hogshead. If you are in advertising, you’d know who she is. Won every major ad award by Read More

Self help 101: For all those struggling with life as we know it in Dayton

It seems there is a lot of angst in this town. A lot of people whining about how life sucks, Dayton sucks, leadership sucks, Forbes magazine sucks, a lot of major suckage. And yes, I’m part of the problem- because I think it sucks that we can’t have a conversation about new ideas without having Read More