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The 7 Triggers for Fascination

Booty shorts: what product are you selling?

Posted on July 15, 2012 @ 9:41 am by David Esrati

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Today I’m trying something new. I’m writing something for my kids. I have 2 girls, currently 9 and 13. The older one (M) seems to have great desire to hang her derriere out of the bottom of her shorts. I’m approaching this from an advertising perspective since that’s what I do to put a roof Read More

A free book that might help you get a job you love

Posted on February 5, 2010 @ 4:18 pm by David Esrati

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For the last 3 or so years- every time a friend got fired, downsized, laid off, or was searching for a job that would make them happy – I’d hand them a copy of “Radical Careering” by Sally Hogshead. If you are in advertising, you’d know who she is. Won every major ad award by Read More