This has been bothering me for 2 days. On Monday, November 24th, 5 days before the biggest shopping day of a very desperate retail season, the lead story reads “Beware of the risk of a gift card.”
As if local business isn’t being squeezed enough.
Working with quite a few, financially solvent, small businesses in Dayton- I can honestly say that articles like this can inflict major damage to their businesses.
Maybe we should all hang signs in every store front- that we’ll give 25% off any gift card purchase to anyone who brings in a cancellation notice to the Dayton Daily News? I’m sure Cox Enterprises would just love to see their paid readership sink even lower.
The “story” begins with fear- delivered via “Consumer Reports”:
With so many stores and restaurants in financial jeopardy these days, Consumer Reports recommends giving cash instead of gift cards this holiday season, or risk being a Grinch.
Yet it ends:
The Miami Valley Better Business Bureau said it has received no complaints about gift card defaults and that some companies declaring bankruptcy, including Circuit City, still are honoring the cards.
Considering the majority of the newspaper’s revenue comes from advertising that is paid for, by the very same people who they insist on disparaging in this crap story, I can’t think of a better example of biting the hand that feeds you.
It’s irresponsible of the Dayton Daily News to publish this rubbish – it’s akin to yelling “Fire” in a crowded theater. Please let the paper know that we would prefer to read real news- instead of the National Enquirer.
The editorial page address is [email protected]