Fear of the unknown. Fear of change. Fear of having to think.
Einstein said that “We can’t solve problems by using the same kind of thinking we used when we created them.”
At one time, we thought the world was flat and the center of the universe. We also believed man couldn’t fly and the moon was made of cheese.
If we are going to change Dayton, if we are going to stop kicking ourselves while we’re already down, we’re going to have to change.
It won’t be easy. It won’t be fun. And, it won’t come by doing the same thing, with the same mindset.
I’m the challenger. In marketing, that’s a common position to fight from- and sometimes, it’s a superior position. Remember how Avis proudly said “We’re number 2, we try harder because we have to” I’m in the same boat- facing incumbents, with name recognition from all the press, tv, and the mailings by the City of Dayton. I don’t get included in the “Dayton Update” that is bound to hit your doorstep soon. I don’t get my own TV show weekly on cable access. Mayor McLin and Commissioner Whaley raised big money, from people outside of Dayton, yet, won’t back regionalism. Yet, they don’t offer any big ideas, new thinking or even a way to better communicate with their own community.
The ideas here, the chalk stencils on the sidewalk, the efforts to make it known that I’m not the incumbent, take time and money. I can make money do more than most, but, a lot of it requires making people think, take notice, talk.
Russ Klein, BK’s president of global marketing, strategy and innovation, says … “it’s more important to be provocative than pleasant.”
To get people talking, it almost requires making them step outside of their comfort zone. So, when you see what you think is graffiti- and that Esrati is nothing but a tagger- realize, I’m just trying to get you to think. Please note- it’s only spray chalk- see post: David Esrati is not a Tagger.
And, when I hand you a business card, instead of some fluff campaign piece, and it doesn’t have my picture on it- it’s because it’s supposed to be about the power of ideas, not of what we think is the norm.
We’ll have to think different. We’ll have to lead different, and if it takes being a bit provocative instead of pleasant- so be it.
Tell 10 friends. And, feel free to walk all over my stencils tonight at Urban Nights.