If this is the best DPS can do…

Screenshot of bad microsite for DPSWhen you hire an ad agency that likes to buy media- of course, the first thing you do is buy media.  Dayton Public Schools hired The Ohlmann Group, who bragged about winning the “Mercury award” for media buying all seven years the award has been in existence. Airing today, radio spots on 103.9- Clear Channel Alt rock station – directing people to the new landing page site www.enrolldps.com

Which starts off with:

GREAT THINGS ARE HAPPENING AT DAYTON PUBLIC SCHOOLS

At Dayton Public Schools, good grades aren’t just for our students. The State of Ohio recently awarded Dayton Public Schools a grade of A for “value added,” recognizing the improvement we’re making in our students’ education. From our top-rated preschools to our innovative elementary and high school technology initiatives and career programs, the future is filled with tremendous promise. Enroll now and discover how Dayton Public Schools provides the teachers and educational resourcess (sic) that help every child thrive.

More stock photos, stock icons, and links back to bad DPS forms like this one- the actual enrollment page: http://www.dps.k12.oh.us/students-parents/student-enrollment-and-records/online-student-registration.html

Please tell me one thing on this page that makes you confident that DPS is any different than it was last year – the year before, or the year before that? Should you really be bragging about “Award winning athletics- Committed to providing student-athletes with a healthy athletic experience designed to enhance their overall development” considering the district just got put on probation for 3 years by the Ohio High School Athletics Association?

Here we go spending money on radio, billboards, new bad websites, without addressing any of the issues facing the district.

My favorite is the part about the 1-to-1 computers: “Will my child receive a chromebook? As part of the district’s 1:1 Initiative, all students and content area teachers (including self-contained teachers) grades 1-12 will receive a Chromebook for the upcoming school year. Similar devices will be available for kindergarten students”- leaving out that they won’t actually have possession of said chromebook, or be able to bring it home, you just get to use it to drill and fill while in a classroom.

Considering radio reaches communities well outside DPS, one has to wonder what DPS thinks they are doing? Do people in Kettering really need to hear this message?

Another #FAIL brought to you by the fine folks at Dayton Public Schools.

 

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4 Comments on "If this is the best DPS can do…"

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Gary Leitzell

I have said it before, I will say it again and again and again …. They need to figure out a way to give those children in need a third meal before they go home and an apple or other fruit to snack on before bedtime. This simple thing will do more to improve attendance, improve test scores and increase the willingness to learn than any money spent on pre school learning, additional teaching, new buses, or wasting money on advertising how wonderful they wish they really were!

Concerned citizen
Concerned citizen

Wow… Where is all the African American kids in that advertisement? For a district that is very diverse, you can’t tell by that photo. Did they also create a new phone line for enrollment? I thought their number was a 542…… This place is terrible and gets worse everyday. Money is just wasted and spent like they have millions since Rhonda Corr came. Someone needs to investigate her spending sooner than later.

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[…] Last week Dayton Public Schools launched their enrollment campaign- done by the Ohlmann Group, the highest bidder. We mentioned it: If this is the best DPS can do. […]

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[…] needs, they went with the high bidder- and their mad spending on media. Billboards based on a lame premise, and a ton of web advertising (without ascertaining the reach of the web to DPS students and […]

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