If this is the best DPS can do…

Screenshot of bad microsite for DPSWhen you hire an ad agency that likes to buy media- of course, the first thing you do is buy media.  Dayton Public Schools hired The Ohlmann Group, who bragged about winning the “Mercury award” for media buying all seven years the award has been in existence. Airing today, radio spots on 103.9- Clear Channel Alt rock station – directing people to the new landing page site www.enrolldps.com

Which starts off with:

GREAT THINGS ARE HAPPENING AT DAYTON PUBLIC SCHOOLS

At Dayton Public Schools, good grades aren’t just for our students. The State of Ohio recently awarded Dayton Public Schools a grade of A for “value added,” recognizing the improvement we’re making in our students’ education. From our top-rated preschools to our innovative elementary and high school technology initiatives and career programs, the future is filled with tremendous promise. Enroll now and discover how Dayton Public Schools provides the teachers and educational resourcess (sic) that help every child thrive.

More stock photos, stock icons, and links back to bad DPS forms like this one- the actual enrollment page: http://www.dps.k12.oh.us/students-parents/student-enrollment-and-records/online-student-registration.html

Please tell me one thing on this page that makes you confident that DPS is any different than it was last year – the year before, or the year before that? Should you really be bragging about “Award winning athletics- Committed to providing student-athletes with a healthy athletic experience designed to enhance their overall development” considering the district just got put on probation for 3 years by the Ohio High School Athletics Association?

Here we go spending money on radio, billboards, new bad websites, without addressing any of the issues facing the district.

My favorite is the part about the 1-to-1 computers: “Will my child receive a chromebook? As part of the district’s 1:1 Initiative, all students and content area teachers (including self-contained teachers) grades 1-12 will receive a Chromebook for the upcoming school year. Similar devices will be available for kindergarten students”- leaving out that they won’t actually have possession of said chromebook, or be able to bring it home, you just get to use it to drill and fill while in a classroom.

Considering radio reaches communities well outside DPS, one has to wonder what DPS thinks they are doing? Do people in Kettering really need to hear this message?

Another #FAIL brought to you by the fine folks at Dayton Public Schools.

 

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