Full disclosure file: DPS hires The Next Wave

Some may think hell hath frozen over. Others may scream, rant and yell. But, to be fair- I’ve never been elected, I’m not a public figure, and believe it or not, my firm is damn good at what we do.

Dayton Public Schools- the Superintendent Lori Ward with the approval knowledge (update) of the School Board,  has hired The Next Wave (my small ad agency) on a one-shot P.O. to provide “Marketing and creative services to improve enrollment process for DPS including redesigning forms for digital completion, brochures, posters, direct mail as needed strategy and website”

The amount is $5,000 and the work is to be completed by June 30th.

I’ll post the PO if asked- it’s public record.

Will this bias my reporting of the Dayton Public Schools? Honestly- it’s difficult to do both, but since you don’t pay to read this- I don’t really care. My interests are in improving this city- and the city schools first and foremost. It’s why I’ve probably spent thousands of hours writing on this site- going to meetings, running for office, etc.

I’m not clearing this post with the superintendent or the school board. During the time that this is in effect- anything else I’ll write about DPS will be either commentary on published reports, or public information that I don’t feel is getting out about DPS. I will talk to the superintendent about the posts before they go up. I will also disclose my relationship with DPS in any post mentioning them.

And, again- remember, you read it here first. The DDN missed this.

Let the screaming begin- and bundle up (btw- it did get noticeably cooler this week- didn’t it….)

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