branding

“Get Midwest”- A generic campaign that is guaranteed to fail.

DaytonOS announced the development of the “Get Midwest” campaign long ago, and I mentioned then that this was a doomed campaign, created by Representative Michael R. Turner’s wifes firm, The Turner Effect. After meeting with Maureen Patterson of the Dayton Development Coalition, I tried to tell her that “Get Midwest” fails the fundamental “Swap Test”- Read More

Dayton Public Schools- Now what?

Reality: the big levy got whupped, programs were cut, more students will leave because of program cuts, funding drops as students leave, and now- because the skip to “Continuous improvement” was because of an incentive portion of the scoring system, not an actual huge gain, you’re one year away from State intervention- with no real Read More