Social distancing Mar 30, 2020 video
Spangler is a science guy type channel with a good following, 449K followers. He has 12,000 views so far.
Our local rock stars of experiential advertising, Real Art, did the same thing- only artistically and in :30 seconds and a great soundtrack on April 9, 2020.
It has over 330K views on the official channel- and has been turned viral on other channels with even more views. The story of this video’s making was on the front page of the Dayton Daily today– Libby Ballengee’s first front page byline (way to go Libby!)
This is why you shouldn’t do advertising yourself, and call a professional when you need help communicating your message. This is why smart clients, actually listen to the agency they hire.
Dumb ones, think they know more about advertising than the pros they hire.
And, while this spot cost a bit of money to make, you quickly see the difference in effectiveness. Real advertising pays for itself.
The World Health Organization has a global call to creatives with a creative brief to try to help explain this crisis and the importance of working together. This video is award worthy, even if the idea may be stolen (or not).
Steve Jobs used to quote Picasso, “Good artists copy, Great artists steal.” We used this quote in our intro to my agency long ago (Sept 13, 2017):
And it only has 88 views.
Congratulations to Real Art for doing a great theft. Really. It’s beautiful.