Bet this didn’t cost $750,000

I haven’t seen the UD students handbook- but, I bet it does a better job than anything the Dayton Development Coalition got for their $750,000 on Get Midwest at promoting Dayton:

UD students create handbook promoting downtown Dayton – Dayton Business Journal:
A group of University of Dayton seniors are trying to debunk the myth that there’s nothing to do in downtown Dayton.

The students have created a new entertainment guidebook “Beyond Brown: A Student Guide to Downtown Dayton.” They hope it will convince other students to get off campus and explore downtown Dayton, which despite being only minutes from the campus is untraveled territory for many students, they say.

“We personally had noticed students on campus saying things like, ‘There is nothing to do around here but drink,’ or ‘Downtown is just a mud pit,'” said Joshua Rauch, one of the 14 students who worked on the project. “We are trying to correct the perception that Dayton doesn’t offer anything, because it does,” he said.

Students began distributing the guidebook last week. They ordered 3,500 copies, enough to supply one to every dorm room and student house on campus and have limited copies left over for wider distribution.

The students are part of the first class of The Dayton Civic Scholars, a program designed for students interested in urban affairs and pursuing careers in public service.

The 54-page color handbook features a price guide, transportation options, parking map, student-reviewed hotspots, student photography and a handpicked directory of downtown’s restaurants, entertainment venues, cultural activities, parks and recreation sites, shopping opportunities and seasonal events.

“This is something not only the campus can use but anyone who goes downtown, whether it’s members of the city commission, city stakeholders or citizens,” said Dean Lovelace, Dayton Civic Scholars director and a Dayton city commissioner.

What’s odd, is no mention of the Downtown Dayton Partnership.  It’d make sense to publish the pdf on their site- so others can download it – and print it themselves (a no-cost solution).

It’s great to see UD students taking an initiative to contribute and problem solve- even if they are getting college credit for it.

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