And the Dayton Dems hit rock bottom: attack mailings again

Attack ads aren’t smart. Mark Owens ran Rhine McLin’s campaign and mailed ads attacking Gary Leitzell, not once, but at least 3 times.

For Gary, who couldn’t afford a single mailing- it was all the PR he needed.

Today- I got a mailer for Colette Moorman who is running for Dayton Municipal Court. It starts with a picture of her in robes- with a gavel-  which is sort of OK- since she is currently a magistrate.

But, flip it over- and it asks you to compare with her opponent- Mia Wortham Spells (full disclosure, my firm did all the design, print support and website for Mia Spells).

It has two lists of  boxes to check off- with X’s in Mia’s column. Note- that they were both assistant Dayton City Prosecutors- but somehow- it’s good for Colette and bad for Mia. That Mia had a private practice is also somehow bad- as if being an actual attorney- instead of on the government payroll as a political crony your entire career is a good thing.

And, yes, Mia was “Recommended by the Montgomery County Republican Party Screening Committee”- but Mia was also endorsed by the Miami Valley Trial Lawyers Association–  as opposed to a bunch of politicians and labor organizations.

All this is normal – Dems rack up endorsements of the Monarchy of Montgomery County and their puppets- others don’t.

But, when I went to look at the piece again- for the disclaimer of who paid for the campaign- or who her treasurer was- it wasn’t there. Bad candidate. Wrong. Illegal. So much for Colette operating properly. It was mailed by the party- but the mailer still requires a disclaimer.

The problem with election laws like the disclaimer one, is there is no undo button. The damage is done- but, in this case, hopefully- it points out to everyone that they do have a choice- and the right candidate will prevail.

Vote Mia Spells- she’s not a hack.

Colette Moorman_Page_1 Colette Moorman_Page_2As a comparison- here is Mia’s mailer.

Mia Wortham Spells Mailer 2 Mia Wortham Spells Mailer

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