This was the top headline in today’s Dayton Daily News.
This isn’t news, this isn’t reporting, this isn’t important, this isn’t going to sell papers- this is little more than over the fence gossip.
The Dayton Daily News thinks its customers are morons- and that, according to the late, great, ad-genius, David Ogilvy- is a primordial level mistake. “The consumer isn’t stupid, the consumer is your mother” was what he said- and talking baby talk to us isn’t helping our world standing.
If Dayton can’t make up its mind about being Mayberry RFD or the global leader in RFID- the Dayton Daily News already has for us- and unfortunately- we’re in Barney Fife land now.