A thought- free air at Ohio Rest stops

It’s little things that make people feel good about your company- or your city- or your state, at least if you are thinking like a marketing person (and these days, we all should be thinking that way).

It’s not a flashy tagline that makes people think, Oh, it’s great in Dayton (yeah, it’s been done)- it’s things like clean streets, and pretty fountains with kids playing in them (as opposed to big fountains that don’t work).

So- in the spirit of saying “we’re Ohio, and we want you to think Ohio is a forward thinking, progressive place to do business”- why don’t we do something that could do that, plus: save gas so we don’t have to ship more money off to the Middle East- something cheap- something easy- and that could probably be ad supported:

Free air at all highway rest stops- with sponsorship by advertisers- on a screen at the pump. We could make sure people have their tires at the proper pressure saving fuel- and, have a few minutes to tell them about the cool things up the road- or in the State. If you’ve ever stopped in the “Welcome centers” on I-75 in Georgia- you may understand part of the reason Atlanta is a lot bigger than Dayton (back in 1950 they weren’t).

So- Columbus- instead of spending all that money changing the signs from Taft to Strickland, how about using that money to make a difference?

If you enjoyed this post, make sure you subscribe to my RSS feed! If you wish to support this blog and independent journalism in Dayton, consider donating. All of the effort that goes into writing posts and creating videos comes directly out of my pocket, so any amount helps!