A thought- free air at Ohio Rest stops

It’s little things that make people feel good about your company- or your city- or your state, at least if you are thinking like a marketing person (and these days, we all should be thinking that way).

It’s not a flashy tagline that makes people think, Oh, it’s great in Dayton (yeah, it’s been done)- it’s things like clean streets, and pretty fountains with kids playing in them (as opposed to big fountains that don’t work).

So- in the spirit of saying “we’re Ohio, and we want you to think Ohio is a forward thinking, progressive place to do business”- why don’t we do something that could do that, plus: save gas so we don’t have to ship more money off to the Middle East- something cheap- something easy- and that could probably be ad supported:

Free air at all highway rest stops- with sponsorship by advertisers- on a screen at the pump. We could make sure people have their tires at the proper pressure saving fuel- and, have a few minutes to tell them about the cool things up the road- or in the State. If you’ve ever stopped in the “Welcome centers” on I-75 in Georgia- you may understand part of the reason Atlanta is a lot bigger than Dayton (back in 1950 they weren’t).

So- Columbus- instead of spending all that money changing the signs from Taft to Strickland, how about using that money to make a difference?

If you enjoyed this post, make sure you subscribe to my RSS feed! If you wish to support this blog, please head over and use our services at The Next Wave Printing for all your printing needs. We have 4 Color Business cards starting at just $13.50.

2 Responses

  1. Drexel Dave June 17, 2007 / 10:32 am
    Great idea. It’s a baby step, but a great idea.
  2. gene June 17, 2007 / 10:28 pm
    “It’s not a flashy tagline that makes people think, Oh, it’s great in Dayton (yeah, it’s been done)- it’s things like clean streets, and pretty fountains with kids playing in them (as opposed to big fountains that don’t work).”

    Speedway – gas hog – simply put…….. “FREE AIR – WOW!!!!” Sold through and through – SOLD? 2 hotdogs for a buck? Sold? LNK once said,” heck of a deal.”

    Flashy? I don’t know. Did it work, ……….. well right,,,,,,

    “DAYTON – if i didn’t live there I’d move there.” UNKNOWN……

    People love flashy – simply – and simple. – therfore people Don’t liiiiiike Dayton. I live here, why, well, I am a reject of Cleveland, and nobody else wants me, but I’ll get by. Baby steps are good, VISION is better. GET BACK INTO THE GAME DAVID – there may be more money behind it then you would know. Hit ’em straight? maybe, maybe not. But swing, swing away. Free air, speedway found a quarter in it, bc when you need it, you will pay for it. NEED…….. people dont NEED dayton, but people do need an O – H …… I – O ……

    heck of a deal……

Leave a Reply

Your email address will not be published. Required fields are marked *