I’ve often said that political advertising is a discredit to my profession (advertising). But, we’ve seen ads before that changed the course of campaigns. Willie Horton, the Swift Boat ads, and now- John McCain calling Barack Obama unfit to lead because he’s a celebrity (I wonder how he’d say this with a straight face to California Republican Governor Arnold Schwarzenegger?).
So when one of his own supporters- Paris Hilton’s mom, says this is a “waste of money” we have to wonder how much longer we can afford to suffer these stupid :30 jabs that do little to educate, inform or connect to reality? Is it time to end the :30 TV spot? Ask John McCain in November, when he blames his ad advisors for going off into stupid land.
Paris Hilton’s mother — a John McCain donor — on Sunday dismissed as a “waste of money” a television ad that used her daughter and Britney Spears to portray Democrat Barack Obama as more celebrity icon than chief executive.
Kathy Hilton, the mother of the blond socialite-actress, lambasted the Republican presidential candidate’s advertisement in a blog posted on the political Web site Huffington Post www.huffingtonpost.com.
“It is a complete waste of the money John McCain’s contributors have donated to his campaign,” Hilton wrote.
“It is a complete waste of the country’s time and attention at the very moment when millions of people are losing their homes and their jobs. And it is a completely frivolous way to choose the next President of the United States,” she wrote.
The McCain ad, titled “Celeb,” asks viewers: “Is he Obama ready to lead?”
Hilton and her husband, a scion of the Hilton hotel chain, donated $4,600 to McCain’s November White House bid.
McCain has portrayed himself as an independent-minded politician with a history of bucking authority and said last week that his rival has shown little more than strong speaking skills.
Campaigns have become a farce. Fundraising causes a distraction from real issues. When we start analyzing campaigns on a cost per vote basis, who is winning except for the media? It’s time to end this system of “Marketing Candidates” and get back to really important issues- like flag pins on the lapel.