Ten thousand dollars reached. Ten thousand thank yous.

Last night, the last donation came in. 9 days before the election, and I reached the goal of $10,000. Any donation from this point on- would go for nets, rims, backboards, tools to clean up courts and to cut off nasty old rusted hardware.

If you look at my campaign finance report: David Esrati PreGeneral Report 2013 PDF you’ll see that the money was spent responsibly. Some may argue that much of the money came back to my own company- The Next Wave, as if I’m paying myself to run- however, when you compare it to others- you’ll realize I spent a lot less on printing, website development, video production etc. – because, I do a lot of it myself. I manage my own campaign (not the smartest way to go)- I edit and post my own videos (other than the interns who did the hoops video) and I maintain my own site- and post to it too. I do my own social media- etc. It’s a hands-on campaign. I even cook for my own fundraisers- and if you missed my pancakes- or chicken parmigiana, you missed out.

The real question is- what good is a $10K campaign if you don’t win? The answer is- it’s not. But, the idea that my principles haven’t been compromised is priceless to me. Of course, when it comes to politics- principles left the building long ago in this country.

Back in 1999 I ran against Bootsie Neal and Dean Lovelace in a 3-way race. Dean raised and spent $12K, Bootsie did $10K and I ran on $7k. When the votes came in- Dean had 12,000, Bootsie 10,000 and I had 7,000. It came in almost exactly at $1 a vote. I was disgusted, but I don’t give up that easily.

The real eye opener has been the Internet- both from a standpoint of being able to directly communicate with so many- and the advent of tools like CiviCRM. Working on the first Obama campaign I got a good look at how data was used to target voters. It changed my perception of how to run an effective campaign. The second epiphany was in my last run in Dayton 4 years ago (2 years ago my petitions came up a few signatures short) was that many of the voters I needed to reach weren’t online. To most of you reading this- that’s almost inconceivable. I knew I had to do something totally different to reach voters who aren’t connected.

The basketball net idea wasn’t fully formed when I began this campaign. In fact, after the bruising year I had last year, I almost wasn’t going to run. Had it not been for Terry Posey pushing with a donation and Gary Leitzell needing candidates and the fact that I’d already given up a relationship that was important to me partially over this- the smart thing would have been to not run. But here I am. $10K raised, a ton of doors knocked on. New friends in barber shops all over town, and more thank yous than I’ve ever heard in a campaign- mostly from people too young to vote.

Even if I lose- because of my choice to invest in actions over words with the “hoops Dayton” campaign- Dayton is a better place.

To everyone of you who’ve donated, I am humbled. To the few people who’ve donated nets and rims- those were the best donations because they empowered me to change the city one small bit toward my vision of what Dayton can be. And to those of you who stepped up and helped hang rims, clean up courts, hang nets and walk and talk to people- actions speak louder than words- and I can’t thank you enough.

The last push is this week. I still have a few low-budget tricks up my sleeve, but, mainly I need all of you to spread the word to your friends who are voters in Dayton- to urge them to give me a chance to represent them. To have someone who will work tirelessly to restore pride and respect in and for Dayton. To change the way we think of government and what it can do for us- to make Dayton a place where people want to live, invest, work and play- regardless of their socioeconomic status, race, religion, nationality or moral compass.

If you want to volunteer- I have literature and walk lists. On election day, I need people to stand outside the polls and talk to voters. If you can or want to do either – call me at 985-1312 or write [email protected]

10,000 thank yous.

And special thanks to Ryan- for being the final donor.

Now- someone can test to see if you can still donate over the goal…. so we have some money for rims. I was at Washington Park yesterday morning- 2 backboards had no rims. I can fix that with a few hundred dollars.

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