I love this video. From a professional viewpoint (I’m in advertising) this “pep talk” hits on all cylinders. It prods at your emotions- using every trick in the book, and since it’s a 9 year old kid, what’s not to trust. It’s a brilliant way to endear yourself to millions. If he was running for Read More
As an advertising professional, (I own The Next Wave, an ad agency) I am a big fan of outdoor advertising. Billboards, bus sides, vehicle wraps, building graphics and even street chalking. When companies use these techniques, they think about their brand image, their long-term perception and it’s typically part of a long-term awareness strategy- they Read More
In two weeks we’ll be going to the polls. This is when the gloves slip off and everyone jumps into the mud pit. My own personal observations- if you see a yard sign, here are some things to think about: They are expensive – so if you see more than one in a single lot, Read More
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