The way you win elections isn’t with :30 second TV spots, yard signs, or facebook ads.
At least that’s not how the most successful campaigns do it anymore.
It’s all data driven, trying to target most likely voters, and deciding who we need to get out and vote. It’s done through personal contact, door knocking, volunteers calling, and endless data collection and analysis.
Or- you ignore all the data, and just realize you have to meet and convince more voters than your opponent and hope.
That only works when you are running for something as small as precinct captain, which, yours truly is.
I’ve got 2 opponents. One has even printed a tri-fold brochure. So I have to out work, out knock, and out talk him.
Which is what I’ve been doing including enough time in the sun yesterday to be told by my mother that I’m sunburned.
I was also preaching the sermon for Darryl Fairchild and to vote yes on Issue 1.
And here are the takeaways:
- Despite all efforts to clear voter rolls and eliminate old data, there are still some people on the rolls who shouldn’t be (hadn’t voted since the 90’s, dead, house has been torn down).
- That some homes in my neighborhood have had multiple addresses- and the voter rolls still haven’t been fixed.
- Party affiliations are often wrong.
- A ton of “UNC” or unclassified voters- way more than D or R. So no matter how much the two parties think they should rule the roost of the Board of (S)Elections- by the look of things, we’re letting the foxes run the hen house. And many of them are pissed that they can’t vote for me as Precinct Captain and Gary Leitzel for County Commission at the same time.
- Issue 1- most had no clue it was on the ballot.
What we need more than any ballot reform- is a real voter information system. No one seems to know where to go to find in-depth, relevant information about each candidate and race. If we had a board of elections that took their job seriously, we’d have a better system than what we have now.
For now- if you want to know what your ballot sort of looks like- you can go here and download your personalized ballot.
Then you have a choice of party, or issues only, to see what will be on the ballot in your precinct.
You should go, download a ballot, and research every issue, candidate, and try to make a decision long before you go to the polls.
If we’d switch to vote by mail, like Oregon (the State, not the district) did long ago, we could even mail a catalog with equal space for every candidate to summarize their candidacy and provide links to their site, for more information.
If we had a system like that- we could eliminate 90% of campaign ads, mailers, signs and stupidity.