Lori Turner leaves town: KMC Marketing opportunity?

It was reported in the Dayton Daily news today that Lori Turner has headed to a new job “as the chief marketing, innovation and customer experience officer for Beacon Health System in Indiana.”
It’s been my experience that the longer the title, the less able.

For those of you who don’t know- Turner is the recently x-wife of Congressman Mike Turner, OH-10.

Now that Ms. Turner, and the “Turner Effect” are totally out of the local picture- maybe Kettering Medical Center can look to hire professionals again to run their marketing. The billboards with the arrow saying “Emergency Room Left 4 miles” on I75 were the laughing stock of the industry.

But to compete with Premier Health Partners, and their monolithic stranglehold on everything from doctors practices to labs and service providers, Kettering needs to use some judo to take their underdog position and leverage it.

More than likely, all Turner’s departure means is that their problems with the Feds- who were threatening to cut them out from reimbursements for high patient bounce-backs, is now over and they don’t need help from DC to keep them out of hot water.

For years, Kettering used Penny Ohlmann Neiman now the Ohlmann Group. There was a brief dance with the Powers Agency in Cincinnati and then with Hafenbrack in Dayton before her highness decided to take it all inside. Premier is using Real Art, which used to be Lori’s go to shop when she ran “Turner Effect” where they helped her launch the “Get Midwest” flop. We will see who Kettering approaches, and if they will buy local. There’s plenty of marketing talent in Dayton to choose from, check out the best list of Ad agency’s in Dayton on The Next Wave site. (full disclaimer- I own The Next Wave and maintain the list).

 

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3 Responses

  1. Bebe July 31, 2013 / 7:44 pm
    She rocks!  Way to go for her for carving her path on the next chapter in her life. She is capable, smart and innovative as Beacon Health knows!

    Brilliant or Bozo? Thumb up 5 Thumb down 2

  2. Bubba Jones August 2, 2013 / 9:54 am
    Now that they’re divorced, I’m wondering what address the esteemed congressman is going to use as as “Ohio Residence”.  
     
    Does either Ohio or Federal law mandate that a representative to Congress live in the district that he/she represents?
     

    Brilliant or Bozo? Thumb up 0 Thumb down 0

  3. David Esrati August 2, 2013 / 11:00 am

    @Bubba- there was always a lot of noise about Tony Hall “living in Kettering” where he owned a house- but was never there, much like the Jon Husted complaint. The question is will he use the house in Centerville or the condo in Performance Place for his “residence” here. The condo has the advantage that people can’t see his coming and going- so I imagine, soon it will be Mike Turner (R) Dayton instead of Centerville

    Brilliant or Bozo? Thumb up 0 Thumb down 0

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