It was reported in the Dayton Daily news today that Lori Turner has headed to a new job “as the chief marketing, innovation and customer experience officer for Beacon Health System in Indiana.”
It’s been my experience that the longer the title, the less able.
For those of you who don’t know- Turner is the recently x-wife of Congressman Mike Turner, OH-10.
Now that Ms. Turner, and the “Turner Effect” are totally out of the local picture- maybe Kettering Medical Center can look to hire professionals again to run their marketing. The billboards with the arrow saying “Emergency Room Left 4 miles” on I75 were the laughing stock of the industry.
But to compete with Premier Health Partners, and their monolithic stranglehold on everything from doctors practices to labs and service providers, Kettering needs to use some judo to take their underdog position and leverage it.
More than likely, all Turner’s departure means is that their problems with the Feds- who were threatening to cut them out from reimbursements for high patient bounce-backs, is now over and they don’t need help from DC to keep them out of hot water.
For years, Kettering used Penny Ohlmann Neiman now the Ohlmann Group. There was a brief dance with the Powers Agency in Cincinnati and then with Hafenbrack in Dayton before her highness decided to take it all inside. Premier is using Real Art, which used to be Lori’s go to shop when she ran “Turner Effect” where they helped her launch the “Get Midwest” flop. We will see who Kettering approaches, and if they will buy local. There’s plenty of marketing talent in Dayton to choose from, check out the best list of Ad agency’s in Dayton on The Next Wave site. (full disclaimer- I own The Next Wave and maintain the list).