There has been a rumor for a while that the Dayton Daily News would launch a free weekly- to kill off Dayton City Paper. The relaunch of “Active Dayton” as a site for the bar crowd was a first clue.
Today- peeking into the new Dolcessa on Brown Street (not quite open yet) I saw the next clue: a wire newspaper rack- with an “Active Dayton” sticker for the nameplate. A little snooping online doesn’t confirm it- but read the demographics for yourself and think what else could it mean?
Southwest Ohio is home to an impressive group of active young adults with a wide variety of interests which can make reaching them with your message very difficult. ActiveDayton.com delivers this group, providing them with information about local night life, comedy clubs, movies, music and restaurants.
Catering specifically to adults aged 25-34 looking for entertainment and with money to spend, ActiveDayton.com gives them what they need: information about news, events and merchandise in the local area. And it gives you what you need: their attention!
With Publisher Kerry Farley living in Yakima WA, and just losing his associate publisher- we may be seeing the wheels falling off the Dayton City Paper cart premature to Cox’s shot across the water.
Anyone want to confirm when “Active Dayton” print edition will roll out?