“Get Midwest”- A generic campaign that is guaranteed to fail.

DaytonOS announced the development of the “Get Midwest” campaign long ago, and I mentioned then that this was a doomed campaign, created by Representative Michael R. Turner’s wifes firm, The Turner Effect. After meeting with Maureen Patterson of the Dayton Development Coalition, I tried to tell her that “Get Midwest” fails the fundamental “Swap Test”- Read More