Marketing Dayton

by David Esrati on October 13, 2009

Can you make something as simple as stairs seem fun and cool?

Sure, if you stop thinking the same way.

Watch this Volkswagen ad/concept in action.

Open up the zoning and building codes- let people have fun with the spaces downtown. Stop mandating parking requirements- and maybe, you’ll see more people having fun.

c[space wouldn’t get an occupancy permit if it was more than a temporary space. But why? Does a space without heat, sprinklers, emergency egress lighting, exposed wiring, lack of walls- really hurt us more than another closed, empty space?

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{ 6 comments… read them below or add one }

Dan Sauer October 13, 2009 at 2:47 pm: You are invited to:

Mt. Vernon Neighborhood Association Candidate Night

Tuesday October 13, 2009 at 8:00 PM

5 Minute Presentation and 5 Minute Questions

FROC Priority Board Building

Fairview and Catalpa

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David Esrati October 13, 2009 at 3:13 pm: @Dan

This is the first I’ve heard of this- can’t be there at 8pm. Could be there at 7:30 and leave by 7:45

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pizzabill October 13, 2009 at 8:38 pm: BRILLIANT! We have to pull this off somewhere in Dayton. I’ll contribute time and some $. Anyone else what to help make this happen here?

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Allison October 13, 2009 at 9:29 pm: “Does a space without heat, sprinklers, emergency egress lighting, exposed wiring, lack of walls- really hurt us more than another closed, empty space?” Actually, when human beings are occupying that space, yes. But I agree with you in theory.

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Bill October 15, 2009 at 1:02 pm: Here is another great example in the same vein:
http://www.youtube.com/watch?v=cbEKAwCoCKw&feature=player_embedded
These are creative yet simple solutions that can go a long way in placemaking.
Thanks for posting, David.

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Teri Lussier October 15, 2009 at 7:48 pm: >Open up the zoning and building codes- let people have fun with the spaces downtown. Stop mandating parking requirements- and maybe, you’ll see more people having fun.

Oh Hooray! So glad to hear you say this. I don’t see any other meaningful way out of the vacancy issues we face.
I’m not condoning unsafe or illegal behavior, but my site gets hit frequently for the search term “squatter’s rights in Ohio”. And why not? Who’s gonna stop a squatter for squatting in Dayton with 24-33% vacancy (depending on bldg use)?

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